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Achieving superior organizational performance via big data predictive analytics: A dynamic capability view

Shivam Gupta, Vinayak A. Drave, Yogesh Dwivedi Orcid Logo, Abdullah M. Baabdullah, Elvira Ismagilova

Industrial Marketing Management

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2019
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa52697
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College: Faculty of Humanities and Social Sciences