Journal article 563 views 59 downloads
The future of marketing analytics in the sharing economy
Shahriar Akter,
Umme Hani,
Yogesh Dwivedi,
Anuj Sharma
Industrial Marketing Management, Volume: 104, Pages: 85 - 100
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.indmarman.2022.04.008
Abstract
The future of marketing analytics in the sharing economy
| Published in: | Industrial Marketing Management |
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| ISSN: | 0019-8501 |
| Published: |
Elsevier BV
2022
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa59840 |
| Keywords: |
Marketing analytics capability; Sharing economy; Marketing agility; Marketing effectiveness; Market turbulence |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
85 |
| End Page: |
100 |