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The future of marketing analytics in the sharing economy

Shahriar Akter, Umme Hani, Yogesh Dwivedi, Anuj Sharma

Industrial Marketing Management, Volume: 104, Pages: 85 - 100

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1016/j.indmarman.2022.04.008

Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2022
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa59840
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title The future of marketing analytics in the sharing economy
spellingShingle The future of marketing analytics in the sharing economy
Yogesh Dwivedi
title_short The future of marketing analytics in the sharing economy
title_full The future of marketing analytics in the sharing economy
title_fullStr The future of marketing analytics in the sharing economy
title_full_unstemmed The future of marketing analytics in the sharing economy
title_sort The future of marketing analytics in the sharing economy
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Shahriar Akter
Umme Hani
Yogesh Dwivedi
Anuj Sharma
format Journal article
container_title Industrial Marketing Management
container_volume 104
container_start_page 85
publishDate 2022
institution Swansea University
issn 0019-8501
doi_str_mv 10.1016/j.indmarman.2022.04.008
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2022-07-01T02:27:38Z
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score 11.04748

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