Journal article 424 views
The future of marketing analytics in the sharing economy
Industrial Marketing Management, Volume: 104, Pages: 85 - 100
Swansea University Author:
Yogesh Dwivedi
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DOI (Published version): 10.1016/j.indmarman.2022.04.008
Abstract
The future of marketing analytics in the sharing economy
Published in: | Industrial Marketing Management |
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ISSN: | 0019-8501 |
Published: |
Elsevier BV
2022
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URI: | https://cronfa.swan.ac.uk/Record/cronfa59840 |
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2022-05-06T12:28:08.9667401 v2 59840 2022-04-16 The future of marketing analytics in the sharing economy d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2022-04-16 BBU Journal Article Industrial Marketing Management 104 85 100 Elsevier BV 0019-8501 Marketing analytics capability; Sharing economy; Marketing agility; Marketing effectiveness; Market turbulence 1 7 2022 2022-07-01 10.1016/j.indmarman.2022.04.008 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-05-06T12:28:08.9667401 2022-04-16T10:06:06.9089360 Faculty of Humanities and Social Sciences School of Management - Business Management Shahriar Akter 1 Umme Hani 2 Yogesh Dwivedi 0000-0002-5547-9990 3 Anuj Sharma 4 Under embargo Under embargo 2022-04-16T10:08:40.5339836 Output 585511 application/pdf Accepted Manuscript true 2024-04-30T00:00:00.0000000 ©2022 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND) true eng https://creativecommons.org/licenses/by-nc-nd/4.0/ |
title |
The future of marketing analytics in the sharing economy |
spellingShingle |
The future of marketing analytics in the sharing economy Yogesh Dwivedi |
title_short |
The future of marketing analytics in the sharing economy |
title_full |
The future of marketing analytics in the sharing economy |
title_fullStr |
The future of marketing analytics in the sharing economy |
title_full_unstemmed |
The future of marketing analytics in the sharing economy |
title_sort |
The future of marketing analytics in the sharing economy |
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d154596e71b99ad1285563c8fdd373d7 |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Yogesh Dwivedi |
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Shahriar Akter Umme Hani Yogesh Dwivedi Anuj Sharma |
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Journal article |
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Industrial Marketing Management |
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104 |
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85 |
publishDate |
2022 |
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Swansea University |
issn |
0019-8501 |
doi_str_mv |
10.1016/j.indmarman.2022.04.008 |
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Elsevier BV |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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published_date |
2022-07-01T04:17:27Z |
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