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Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage

Dafydd Cotterell, Robert Bowen Orcid Logo, Louisa Huxtable-Thomas Orcid Logo

International Journal of Entrepreneurial Behavior & Research, Volume: ahead of print, Issue: ahead of print

Swansea University Authors: Dafydd Cotterell, Louisa Huxtable-Thomas Orcid Logo

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DOI (Published version): https://doi.org/10.1108/IJEBR-10-2025-1543

Abstract

PurposeThe global business environment faces ongoing disruption from numerous unprecedented crises. These crises – including the aftermath of COVID-19, Mpox, Brexit, climate change, American trade tariffs and war in Europe and the Middle East – have created complex challenges for business, where the...

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Published in: International Journal of Entrepreneurial Behavior & Research
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URI: https://cronfa.swan.ac.uk/Record/cronfa71970
first_indexed 2026-05-21T11:56:37Z
last_indexed 2026-05-23T11:58:21Z
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recordtype SURis
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spelling 2026-05-22T12:35:27.2009207 v2 71970 2026-05-21 Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage b832071c979b9d070715233950ccdcea Dafydd Cotterell Dafydd Cotterell true false 35e6a4c9432210aad639b70129baebab 0000-0002-3642-4521 Louisa Huxtable-Thomas Louisa Huxtable-Thomas true false 2026-05-21 CBAE PurposeThe global business environment faces ongoing disruption from numerous unprecedented crises. These crises – including the aftermath of COVID-19, Mpox, Brexit, climate change, American trade tariffs and war in Europe and the Middle East – have created complex challenges for business, where the development of resilience has become essential. Existing research identifies bricolage as a key behaviour for supporting business resilience; however, enablers of bricolage are poorly understood. Thus, the purpose of this research is to evaluate the enablers of bricolage behaviour as a form of resilience to unprecedented crises.Design/methodology/approachThis research deploys a qualitative methodology where semi-structured interviews form the research instrument. Maximum variation sampling achieved a response rate of 20 interviews from retail micro small and medium-sized enterprise (micro-SME) owner-managers. The data collected were analysed using Braun and Clarke's (2006, 2021) reflexive thematic analysis method, where a thematic map was subsequently developed.FindingsThis research identified three outcomes of bricolage across the retail micro-SMEs that participated in this study. These outcomes are presented as businesses that failed, survived or thrived as a result of the crisis. It was identified that the most resilient were able to enable bricolage by leveraging business support, business experience and business age.Originality/valueThis study contributes to existing bricolage research by extending understandings of how bricolage can be successfully deployed in practice. While previous research has simply identified resource bricolage behaviour as a form of resilience, this research presents three bricolage enablers which support its deployment under crisis conditions. Journal Article International Journal of Entrepreneurial Behavior & Research ahead of print ahead of print 0 0 0 0001-01-01 https://doi.org/10.1108/IJEBR-10-2025-1543 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required 2026-05-22T12:35:27.2009207 2026-05-21T12:51:18.0092893 School of Management Business Dafydd Cotterell 1 Robert Bowen 0000-0002-8492-2701 2 Louisa Huxtable-Thomas 0000-0002-3642-4521 3
title Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage
spellingShingle Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage
Dafydd Cotterell
Louisa Huxtable-Thomas
title_short Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage
title_full Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage
title_fullStr Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage
title_full_unstemmed Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage
title_sort Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage
author_id_str_mv b832071c979b9d070715233950ccdcea
35e6a4c9432210aad639b70129baebab
author_id_fullname_str_mv b832071c979b9d070715233950ccdcea_***_Dafydd Cotterell
35e6a4c9432210aad639b70129baebab_***_Louisa Huxtable-Thomas
author Dafydd Cotterell
Louisa Huxtable-Thomas
author2 Dafydd Cotterell
Robert Bowen
Louisa Huxtable-Thomas
format Journal article
container_title International Journal of Entrepreneurial Behavior & Research
container_volume ahead of print
container_issue ahead of print
institution Swansea University
doi_str_mv https://doi.org/10.1108/IJEBR-10-2025-1543
college_str School of Management
hierarchytype
hierarchy_top_id schoolofmanagement
hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Business{{{_:::_}}}School of Management{{{_:::_}}}Business
document_store_str 0
active_str 0
description PurposeThe global business environment faces ongoing disruption from numerous unprecedented crises. These crises – including the aftermath of COVID-19, Mpox, Brexit, climate change, American trade tariffs and war in Europe and the Middle East – have created complex challenges for business, where the development of resilience has become essential. Existing research identifies bricolage as a key behaviour for supporting business resilience; however, enablers of bricolage are poorly understood. Thus, the purpose of this research is to evaluate the enablers of bricolage behaviour as a form of resilience to unprecedented crises.Design/methodology/approachThis research deploys a qualitative methodology where semi-structured interviews form the research instrument. Maximum variation sampling achieved a response rate of 20 interviews from retail micro small and medium-sized enterprise (micro-SME) owner-managers. The data collected were analysed using Braun and Clarke's (2006, 2021) reflexive thematic analysis method, where a thematic map was subsequently developed.FindingsThis research identified three outcomes of bricolage across the retail micro-SMEs that participated in this study. These outcomes are presented as businesses that failed, survived or thrived as a result of the crisis. It was identified that the most resilient were able to enable bricolage by leveraging business support, business experience and business age.Originality/valueThis study contributes to existing bricolage research by extending understandings of how bricolage can be successfully deployed in practice. While previous research has simply identified resource bricolage behaviour as a form of resilience, this research presents three bricolage enablers which support its deployment under crisis conditions.
published_date 0001-01-01T17:20:56Z
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score 11.106612

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