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Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage

Dafydd Cotterell, Robert Bowen Orcid Logo, Louisa Huxtable-Thomas Orcid Logo

International Journal of Entrepreneurial Behavior & Research, Volume: ahead of print, Issue: ahead of print

Swansea University Authors: Dafydd Cotterell, Louisa Huxtable-Thomas Orcid Logo

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Abstract

PurposeThe global business environment faces ongoing disruption from numerous unprecedented crises. These crises – including the aftermath of COVID-19, Mpox, Brexit, climate change, American trade tariffs and war in Europe and the Middle East – have created complex challenges for business, where the...

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Published in: International Journal of Entrepreneurial Behavior & Research
Published:
URI: https://cronfa.swan.ac.uk/Record/cronfa71970
Abstract: PurposeThe global business environment faces ongoing disruption from numerous unprecedented crises. These crises – including the aftermath of COVID-19, Mpox, Brexit, climate change, American trade tariffs and war in Europe and the Middle East – have created complex challenges for business, where the development of resilience has become essential. Existing research identifies bricolage as a key behaviour for supporting business resilience; however, enablers of bricolage are poorly understood. Thus, the purpose of this research is to evaluate the enablers of bricolage behaviour as a form of resilience to unprecedented crises.Design/methodology/approachThis research deploys a qualitative methodology where semi-structured interviews form the research instrument. Maximum variation sampling achieved a response rate of 20 interviews from retail micro small and medium-sized enterprise (micro-SME) owner-managers. The data collected were analysed using Braun and Clarke's (2006, 2021) reflexive thematic analysis method, where a thematic map was subsequently developed.FindingsThis research identified three outcomes of bricolage across the retail micro-SMEs that participated in this study. These outcomes are presented as businesses that failed, survived or thrived as a result of the crisis. It was identified that the most resilient were able to enable bricolage by leveraging business support, business experience and business age.Originality/valueThis study contributes to existing bricolage research by extending understandings of how bricolage can be successfully deployed in practice. While previous research has simply identified resource bricolage behaviour as a form of resilience, this research presents three bricolage enablers which support its deployment under crisis conditions.
College: School of Management
Issue: ahead of print