Journal article 16 views
Retail micro-SME resilience during crisis: failing, surviving and thriving as outcomes of bricolage
International Journal of Entrepreneurial Behavior & Research, Volume: ahead of print, Issue: ahead of print
Swansea University Authors:
Dafydd Cotterell, Louisa Huxtable-Thomas
Full text not available from this repository: check for access using links below.
DOI (Published version): https://doi.org/10.1108/IJEBR-10-2025-1543
Abstract
PurposeThe global business environment faces ongoing disruption from numerous unprecedented crises. These crises – including the aftermath of COVID-19, Mpox, Brexit, climate change, American trade tariffs and war in Europe and the Middle East – have created complex challenges for business, where the...
| Published in: | International Journal of Entrepreneurial Behavior & Research |
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| Published: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa71970 |
| Abstract: |
PurposeThe global business environment faces ongoing disruption from numerous unprecedented crises. These crises – including the aftermath of COVID-19, Mpox, Brexit, climate change, American trade tariffs and war in Europe and the Middle East – have created complex challenges for business, where the development of resilience has become essential. Existing research identifies bricolage as a key behaviour for supporting business resilience; however, enablers of bricolage are poorly understood. Thus, the purpose of this research is to evaluate the enablers of bricolage behaviour as a form of resilience to unprecedented crises.Design/methodology/approachThis research deploys a qualitative methodology where semi-structured interviews form the research instrument. Maximum variation sampling achieved a response rate of 20 interviews from retail micro small and medium-sized enterprise (micro-SME) owner-managers. The data collected were analysed using Braun and Clarke's (2006, 2021) reflexive thematic analysis method, where a thematic map was subsequently developed.FindingsThis research identified three outcomes of bricolage across the retail micro-SMEs that participated in this study. These outcomes are presented as businesses that failed, survived or thrived as a result of the crisis. It was identified that the most resilient were able to enable bricolage by leveraging business support, business experience and business age.Originality/valueThis study contributes to existing bricolage research by extending understandings of how bricolage can be successfully deployed in practice. While previous research has simply identified resource bricolage behaviour as a form of resilience, this research presents three bricolage enablers which support its deployment under crisis conditions. |
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| College: |
School of Management |
| Issue: |
ahead of print |

