Journal article 49 views
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
Umut Kadir Oguz,
Seza Zerman,
Brian Garrod 
,
Murat Hancer,
Merve Öksüz Taner
,
Murat Hancer,
Merve Öksüz Taner
Journal of Hospitality and Tourism Insights
Swansea University Author:
Brian Garrod
Abstract
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
| Published in: | Journal of Hospitality and Tourism Insights |
|---|---|
| Published: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa71422 |
| first_indexed |
2026-02-16T11:58:58Z |
|---|---|
| last_indexed |
2026-02-17T05:35:17Z |
| id |
cronfa71422 |
| recordtype |
SURis |
| fullrecord |
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2026-02-16T11:58:56.6177739 v2 71422 2026-02-16 Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2026-02-16 CBAE Journal Article Journal of Hospitality and Tourism Insights 0 0 0 0001-01-01 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required 2026-02-16T11:58:56.6177739 2026-02-16T10:58:19.6391917 School of Management Business Umut Kadir Oguz 1 Seza Zerman 2 Brian Garrod 0000-0002-5468-6816 3 Murat Hancer 4 Merve Öksüz Taner 5 |
| title |
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom |
| spellingShingle |
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom Brian Garrod |
| title_short |
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom |
| title_full |
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom |
| title_fullStr |
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom |
| title_full_unstemmed |
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom |
| title_sort |
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom |
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4f81981d78ed3082b232463da24d1bb9 |
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4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod |
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Brian Garrod |
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Umut Kadir Oguz Seza Zerman Brian Garrod Murat Hancer Merve Öksüz Taner |
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Journal article |
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Journal of Hospitality and Tourism Insights |
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Swansea University |
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School of Management |
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schoolofmanagement |
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School of Management |
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School of Management |
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Business{{{_:::_}}}School of Management{{{_:::_}}}Business |
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0001-01-01T05:32:43Z |
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11.453587 |