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Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom

Umut Kadir Oguz, Seza Zerman, Brian Garrod Orcid Logo, Murat Hancer, Merve Öksüz Taner

Journal of Hospitality and Tourism Insights

Swansea University Author: Brian Garrod Orcid Logo

Published in: Journal of Hospitality and Tourism Insights
Published:
URI: https://cronfa.swan.ac.uk/Record/cronfa71422
first_indexed 2026-02-16T11:58:58Z
last_indexed 2026-03-17T05:37:11Z
id cronfa71422
recordtype SURis
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title Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
spellingShingle Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
Brian Garrod
title_short Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
title_full Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
title_fullStr Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
title_full_unstemmed Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
title_sort Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Umut Kadir Oguz
Seza Zerman
Brian Garrod
Murat Hancer
Merve Öksüz Taner
format Journal article
container_title Journal of Hospitality and Tourism Insights
institution Swansea University
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 0001-01-01T05:34:03Z
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score 11.100184

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