Journal article 49 views
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
Umut Kadir Oguz,
Seza Zerman,
Brian Garrod 
,
Murat Hancer,
Merve Öksüz Taner
,
Murat Hancer,
Merve Öksüz Taner
Journal of Hospitality and Tourism Insights
Swansea University Author:
Brian Garrod
Abstract
Exploring the Role of Personalisation in Value Creation: Insights from Budget Hotels in the United Kingdom
| Published in: | Journal of Hospitality and Tourism Insights |
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| Published: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa71422 |
| College: |
School of Management |
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