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Using creative mapping methods to analyse multimodal data

Erin Roberts Orcid Logo, Merryn Thomas, Karen Henwood, Nick Pidgeon

The Handbook of Creative Data Analysis, Pages: 285 - 298

Swansea University Authors: Erin Roberts Orcid Logo, Merryn Thomas

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DOI (Published version): 10.51952/9781447369592.ch020

Abstract

Mapping and map making are creative methodologies that are widely used in both quantitative and qualitative research practice. Whether cartographical or metaphorical in form, maps are powerful multimodal artefacts that are rich resources for communication (Clark, 2011; Powell, 2016). Their ability t...

Full description

Published in: The Handbook of Creative Data Analysis
ISBN: 9781447369561 9781447369592
Published: Bristol Policy Press 2024
URI: https://cronfa.swan.ac.uk/Record/cronfa71279
Abstract: Mapping and map making are creative methodologies that are widely used in both quantitative and qualitative research practice. Whether cartographical or metaphorical in form, maps are powerful multimodal artefacts that are rich resources for communication (Clark, 2011; Powell, 2016). Their ability to visually communicate complex information in an accessible manner has made maps and map making an invaluable part of many an academic’s methodological toolbox. While they are often used for research dissemination, whether to demonstrate the process of research in flow charts or to provide visuals to communicate findings, far less attention has been paid to the use of mapping as an analytic technique, with the notable exception of McKinnon and McCallum Breen (2020). This is rather perplexing, not least because creative and multimodal methods have gained much traction among qualitative researchers since around the mid-1990s, but also because by their very nature – that is, being inherently multimodal – maps of various kinds are seemingly well positioned to aid researchers in their efforts to organise and make sense of multimodal materials. As such, this chapter sets out to explore how mapping in its various forms can be used to make sense of data generated from the use of creative methods in interpretive research.
Keywords: maps; map making; interpretive research; creative methods; multimodal methods
College: Faculty of Science and Engineering
Start Page: 285
End Page: 298

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