No Cover Image

Journal article 59 views 4 downloads

Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the “Tradwife” Hashtag on Pinterest and Whisper

Amy-Louise Watkin Orcid Logo, Ninian Frenguelli Orcid Logo

Studies in Conflict & Terrorism, Pages: 1 - 24

Swansea University Author: Ninian Frenguelli Orcid Logo

  • 71225.VOR.pdf

    PDF | Version of Record

    © 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License.

    Download (1.92MB)

Check full text

DOI (Published version): 10.1080/1057610x.2025.2595839

Abstract

The “tradwife” movement is a conservative social movement that promotes “traditional” lifestyles. Whilst other research has studied the movement across social media, finding extremist and white supremacist content, the movement’s use of imageboards is understudied. Therefore, this exploratory resear...

Full description

Published in: Studies in Conflict & Terrorism
ISSN: 1057-610X 1521-0731
Published: Informa UK Limited 2025
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa71225
first_indexed 2026-01-09T13:31:43Z
last_indexed 2026-01-10T05:26:36Z
id cronfa71225
recordtype SURis
fullrecord <?xml version="1.0"?><rfc1807><datestamp>2026-01-09T13:33:39.1815596</datestamp><bib-version>v2</bib-version><id>71225</id><entry>2026-01-09</entry><title>Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the &#x201C;Tradwife&#x201D; Hashtag on Pinterest and Whisper</title><swanseaauthors><author><sid>5a831f4731e725549a141d76a267653b</sid><ORCID>0000-0003-1410-7469</ORCID><firstname>Ninian</firstname><surname>Frenguelli</surname><name>Ninian Frenguelli</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2026-01-09</date><deptcode>SOSS</deptcode><abstract>The &#x201C;tradwife&#x201D; movement is a conservative social movement that promotes &#x201C;traditional&#x201D; lifestyles. Whilst other research has studied the movement across social media, finding extremist and white supremacist content, the movement&#x2019;s use of imageboards is understudied. Therefore, this exploratory research analyzed content posted with the hashtag &#x201C;tradwife&#x201D; on Pinterest and Whisper. While neither dataset contained overtly extremist themes, anti-feminist themes were present, with the findings suggesting that imageboards attract different communities, which curate distinct norms, vocabularies, and interpretations of the movement, and contain confusion as to what tradwife means, how it differs from being a housewife, and what feminism stands for.</abstract><type>Journal Article</type><journal>Studies in Conflict &amp; Terrorism</journal><volume>0</volume><journalNumber/><paginationStart>1</paginationStart><paginationEnd>24</paginationEnd><publisher>Informa UK Limited</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint>1057-610X</issnPrint><issnElectronic>1521-0731</issnElectronic><keywords/><publishedDay>26</publishedDay><publishedMonth>12</publishedMonth><publishedYear>2025</publishedYear><publishedDate>2025-12-26</publishedDate><doi>10.1080/1057610x.2025.2595839</doi><url/><notes/><college>COLLEGE NANME</college><department>Social Sciences School</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>SOSS</DepartmentCode><institution>Swansea University</institution><apcterm>Another institution paid the OA fee</apcterm><funders/><projectreference/><lastEdited>2026-01-09T13:33:39.1815596</lastEdited><Created>2026-01-09T13:24:19.8209556</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Social Sciences - Criminology, Sociology and Social Policy</level></path><authors><author><firstname>Amy-Louise</firstname><surname>Watkin</surname><orcid>0000-0002-5357-1400</orcid><order>1</order></author><author><firstname>Ninian</firstname><surname>Frenguelli</surname><orcid>0000-0003-1410-7469</orcid><order>2</order></author></authors><documents><document><filename>71225__35945__5ee0b0d2de464489ae7977d6e6e74f45.pdf</filename><originalFilename>71225.VOR.pdf</originalFilename><uploaded>2026-01-09T13:30:42.7620117</uploaded><type>Output</type><contentLength>2018181</contentLength><contentType>application/pdf</contentType><version>Version of Record</version><cronfaStatus>true</cronfaStatus><documentNotes>&#xA9; 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License.</documentNotes><copyrightCorrect>true</copyrightCorrect><language>eng</language><licence>http://creativecommons.org/licenses/by-nc-nd/4.0/</licence></document></documents><OutputDurs/></rfc1807>
spelling 2026-01-09T13:33:39.1815596 v2 71225 2026-01-09 Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the “Tradwife” Hashtag on Pinterest and Whisper 5a831f4731e725549a141d76a267653b 0000-0003-1410-7469 Ninian Frenguelli Ninian Frenguelli true false 2026-01-09 SOSS The “tradwife” movement is a conservative social movement that promotes “traditional” lifestyles. Whilst other research has studied the movement across social media, finding extremist and white supremacist content, the movement’s use of imageboards is understudied. Therefore, this exploratory research analyzed content posted with the hashtag “tradwife” on Pinterest and Whisper. While neither dataset contained overtly extremist themes, anti-feminist themes were present, with the findings suggesting that imageboards attract different communities, which curate distinct norms, vocabularies, and interpretations of the movement, and contain confusion as to what tradwife means, how it differs from being a housewife, and what feminism stands for. Journal Article Studies in Conflict & Terrorism 0 1 24 Informa UK Limited 1057-610X 1521-0731 26 12 2025 2025-12-26 10.1080/1057610x.2025.2595839 COLLEGE NANME Social Sciences School COLLEGE CODE SOSS Swansea University Another institution paid the OA fee 2026-01-09T13:33:39.1815596 2026-01-09T13:24:19.8209556 Faculty of Humanities and Social Sciences School of Social Sciences - Criminology, Sociology and Social Policy Amy-Louise Watkin 0000-0002-5357-1400 1 Ninian Frenguelli 0000-0003-1410-7469 2 71225__35945__5ee0b0d2de464489ae7977d6e6e74f45.pdf 71225.VOR.pdf 2026-01-09T13:30:42.7620117 Output 2018181 application/pdf Version of Record true © 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License. true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the “Tradwife” Hashtag on Pinterest and Whisper
spellingShingle Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the “Tradwife” Hashtag on Pinterest and Whisper
Ninian Frenguelli
title_short Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the “Tradwife” Hashtag on Pinterest and Whisper
title_full Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the “Tradwife” Hashtag on Pinterest and Whisper
title_fullStr Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the “Tradwife” Hashtag on Pinterest and Whisper
title_full_unstemmed Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the “Tradwife” Hashtag on Pinterest and Whisper
title_sort Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the “Tradwife” Hashtag on Pinterest and Whisper
author_id_str_mv 5a831f4731e725549a141d76a267653b
author_id_fullname_str_mv 5a831f4731e725549a141d76a267653b_***_Ninian Frenguelli
author Ninian Frenguelli
author2 Amy-Louise Watkin
Ninian Frenguelli
format Journal article
container_title Studies in Conflict & Terrorism
container_volume 0
container_start_page 1
publishDate 2025
institution Swansea University
issn 1057-610X
1521-0731
doi_str_mv 10.1080/1057610x.2025.2595839
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Social Sciences - Criminology, Sociology and Social Policy{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Social Sciences - Criminology, Sociology and Social Policy
document_store_str 1
active_str 0
description The “tradwife” movement is a conservative social movement that promotes “traditional” lifestyles. Whilst other research has studied the movement across social media, finding extremist and white supremacist content, the movement’s use of imageboards is understudied. Therefore, this exploratory research analyzed content posted with the hashtag “tradwife” on Pinterest and Whisper. While neither dataset contained overtly extremist themes, anti-feminist themes were present, with the findings suggesting that imageboards attract different communities, which curate distinct norms, vocabularies, and interpretations of the movement, and contain confusion as to what tradwife means, how it differs from being a housewife, and what feminism stands for.
published_date 2025-12-26T05:34:45Z
_version_ 1856987082031890432
score 11.096295

Similar Items