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Pretty Pins and Anonymous Confessions: The Sharing of Seemingly Innocuous Content with the “Tradwife” Hashtag on Pinterest and Whisper
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Ninian Frenguelli
Studies in Conflict & Terrorism, Pages: 1 - 24
Swansea University Author:
Ninian Frenguelli
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© 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License.
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DOI (Published version): 10.1080/1057610x.2025.2595839
Abstract
The “tradwife” movement is a conservative social movement that promotes “traditional” lifestyles. Whilst other research has studied the movement across social media, finding extremist and white supremacist content, the movement’s use of imageboards is understudied. Therefore, this exploratory resear...
| Published in: | Studies in Conflict & Terrorism |
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| ISSN: | 1057-610X 1521-0731 |
| Published: |
Informa UK Limited
2025
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa71225 |
| Abstract: |
The “tradwife” movement is a conservative social movement that promotes “traditional” lifestyles. Whilst other research has studied the movement across social media, finding extremist and white supremacist content, the movement’s use of imageboards is understudied. Therefore, this exploratory research analyzed content posted with the hashtag “tradwife” on Pinterest and Whisper. While neither dataset contained overtly extremist themes, anti-feminist themes were present, with the findings suggesting that imageboards attract different communities, which curate distinct norms, vocabularies, and interpretations of the movement, and contain confusion as to what tradwife means, how it differs from being a housewife, and what feminism stands for. |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
1 |
| End Page: |
24 |