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Conference Paper/Proceeding/Abstract 184 views

Evaluating the propensity of social media as a key enabler of resource bricolage within times of fundamental crisis

Dafydd Cotterell, Paul Jones Orcid Logo, Louisa Huxtable-Thomas Orcid Logo, Robert Bowen

Institute for Small Business and Entrepreneurship (ISBE) Conference, Sheffield, UK, 6-7 November 2024.

Swansea University Authors: Dafydd Cotterell, Paul Jones Orcid Logo, Louisa Huxtable-Thomas Orcid Logo

Abstract

Topic: Resource bricolage receives much precedent within SME crisis literature as an effective vector of organisational resilience in the face of crisis. Current research suggests that resource bricolage behaviour enables SMEs to make reactive changes to business practices, in response to challenges...

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Published in: Institute for Small Business and Entrepreneurship (ISBE) Conference, Sheffield, UK, 6-7 November 2024.
Published: Institute for Small Business and Entrepreneurship (ISBE) 2024
Online Access: https://virtual.oxfordabstracts.com/event/34196/submission/23
URI: https://cronfa.swan.ac.uk/Record/cronfa70934
first_indexed 2025-11-18T15:11:56Z
last_indexed 2026-01-16T05:32:45Z
id cronfa70934
recordtype SURis
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spelling 2026-01-15T12:51:58.2236317 v2 70934 2025-11-18 Evaluating the propensity of social media as a key enabler of resource bricolage within times of fundamental crisis b832071c979b9d070715233950ccdcea Dafydd Cotterell Dafydd Cotterell true false 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 35e6a4c9432210aad639b70129baebab 0000-0002-3642-4521 Louisa Huxtable-Thomas Louisa Huxtable-Thomas true false 2025-11-18 CBAE Topic: Resource bricolage receives much precedent within SME crisis literature as an effective vector of organisational resilience in the face of crisis. Current research suggests that resource bricolage behaviour enables SMEs to make reactive changes to business practices, in response to challenges and opportunities encountered within the business environment at times of crisis. However, there is a clear and present gap within such research where the enablers of resource bricolage are not fully explored. This study makes a theoretical contribution to this area of research by evaluating the propensity of social media as a key enabler for resource bricolage. There is significant precedent within current research highlighting social media’s potential for creating value across a range of business functions. Such functions include strategy, sales, marketing and internationalisation. This therefore creates a logical basis for this study to consider the role of social media within a crisis context and understand its potential applications for supporting resilience through bricolage.This study aims to evaluate the propensity of social media as a key enabler for resource bricolage within times of fundamental crisis, as a method for developing resilience for retail micro-SMEs.This research adopts an interpretivist research philosophy and an abductive approach to theory development. The study is qualitative in nature and adopts a cross-sectional approach to data collection. Data was collected using a semi-structured interview as the research instrument, where 20 interviews were conducted. Conference Paper/Proceeding/Abstract Institute for Small Business and Entrepreneurship (ISBE) Conference, Sheffield, UK, 6-7 November 2024. Institute for Small Business and Entrepreneurship (ISBE) 6 11 2024 2024-11-06 https://virtual.oxfordabstracts.com/event/34196/submission/23 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required 2026-01-15T12:51:58.2236317 2025-11-18T15:08:03.3702725 Faculty of Humanities and Social Sciences School of Management - Business Management Dafydd Cotterell 1 Paul Jones 0000-0003-0417-9143 2 Louisa Huxtable-Thomas 0000-0002-3642-4521 3 Robert Bowen 4
title Evaluating the propensity of social media as a key enabler of resource bricolage within times of fundamental crisis
spellingShingle Evaluating the propensity of social media as a key enabler of resource bricolage within times of fundamental crisis
Dafydd Cotterell
Paul Jones
Louisa Huxtable-Thomas
title_short Evaluating the propensity of social media as a key enabler of resource bricolage within times of fundamental crisis
title_full Evaluating the propensity of social media as a key enabler of resource bricolage within times of fundamental crisis
title_fullStr Evaluating the propensity of social media as a key enabler of resource bricolage within times of fundamental crisis
title_full_unstemmed Evaluating the propensity of social media as a key enabler of resource bricolage within times of fundamental crisis
title_sort Evaluating the propensity of social media as a key enabler of resource bricolage within times of fundamental crisis
author_id_str_mv b832071c979b9d070715233950ccdcea
21e2660aaa102fe36fc981880dd9e082
35e6a4c9432210aad639b70129baebab
author_id_fullname_str_mv b832071c979b9d070715233950ccdcea_***_Dafydd Cotterell
21e2660aaa102fe36fc981880dd9e082_***_Paul Jones
35e6a4c9432210aad639b70129baebab_***_Louisa Huxtable-Thomas
author Dafydd Cotterell
Paul Jones
Louisa Huxtable-Thomas
author2 Dafydd Cotterell
Paul Jones
Louisa Huxtable-Thomas
Robert Bowen
format Conference Paper/Proceeding/Abstract
container_title Institute for Small Business and Entrepreneurship (ISBE) Conference, Sheffield, UK, 6-7 November 2024.
publishDate 2024
institution Swansea University
publisher Institute for Small Business and Entrepreneurship (ISBE)
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url https://virtual.oxfordabstracts.com/event/34196/submission/23
document_store_str 0
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description Topic: Resource bricolage receives much precedent within SME crisis literature as an effective vector of organisational resilience in the face of crisis. Current research suggests that resource bricolage behaviour enables SMEs to make reactive changes to business practices, in response to challenges and opportunities encountered within the business environment at times of crisis. However, there is a clear and present gap within such research where the enablers of resource bricolage are not fully explored. This study makes a theoretical contribution to this area of research by evaluating the propensity of social media as a key enabler for resource bricolage. There is significant precedent within current research highlighting social media’s potential for creating value across a range of business functions. Such functions include strategy, sales, marketing and internationalisation. This therefore creates a logical basis for this study to consider the role of social media within a crisis context and understand its potential applications for supporting resilience through bricolage.This study aims to evaluate the propensity of social media as a key enabler for resource bricolage within times of fundamental crisis, as a method for developing resilience for retail micro-SMEs.This research adopts an interpretivist research philosophy and an abductive approach to theory development. The study is qualitative in nature and adopts a cross-sectional approach to data collection. Data was collected using a semi-structured interview as the research instrument, where 20 interviews were conducted.
published_date 2024-11-06T05:33:59Z
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