Conference Paper/Proceeding/Abstract 184 views
Evaluating the propensity of social media as a key enabler of resource bricolage within times of fundamental crisis
Dafydd Cotterell,
Paul Jones 
,
Louisa Huxtable-Thomas ,
Robert Bowen
,
Louisa Huxtable-Thomas ,
Robert Bowen
Institute for Small Business and Entrepreneurship (ISBE) Conference, Sheffield, UK, 6-7 November 2024.
Swansea University Authors:
Dafydd Cotterell, Paul Jones , Louisa Huxtable-Thomas
Abstract
Topic: Resource bricolage receives much precedent within SME crisis literature as an effective vector of organisational resilience in the face of crisis. Current research suggests that resource bricolage behaviour enables SMEs to make reactive changes to business practices, in response to challenges...
| Published in: | Institute for Small Business and Entrepreneurship (ISBE) Conference, Sheffield, UK, 6-7 November 2024. |
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| Published: |
Institute for Small Business and Entrepreneurship (ISBE)
2024
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| Online Access: |
https://virtual.oxfordabstracts.com/event/34196/submission/23 |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa70934 |
| Abstract: |
Topic: Resource bricolage receives much precedent within SME crisis literature as an effective vector of organisational resilience in the face of crisis. Current research suggests that resource bricolage behaviour enables SMEs to make reactive changes to business practices, in response to challenges and opportunities encountered within the business environment at times of crisis. However, there is a clear and present gap within such research where the enablers of resource bricolage are not fully explored. This study makes a theoretical contribution to this area of research by evaluating the propensity of social media as a key enabler for resource bricolage. There is significant precedent within current research highlighting social media’s potential for creating value across a range of business functions. Such functions include strategy, sales, marketing and internationalisation. This therefore creates a logical basis for this study to consider the role of social media within a crisis context and understand its potential applications for supporting resilience through bricolage.This study aims to evaluate the propensity of social media as a key enabler for resource bricolage within times of fundamental crisis, as a method for developing resilience for retail micro-SMEs.This research adopts an interpretivist research philosophy and an abductive approach to theory development. The study is qualitative in nature and adopts a cross-sectional approach to data collection. Data was collected using a semi-structured interview as the research instrument, where 20 interviews were conducted. |
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| College: |
Faculty of Humanities and Social Sciences |