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Generative AI chatbot prompting for excellent customer service in tourism
Service Marketing Quarterly
Swansea University Author:
Brian Garrod
-
PDF | Accepted Manuscript
Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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Abstract
Generative AI chatbot prompting for excellent customer service in tourism
| Published in: | Service Marketing Quarterly |
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| Published: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa70629 |
| first_indexed |
2025-10-10T10:23:39Z |
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| last_indexed |
2026-01-09T05:30:52Z |
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cronfa70629 |
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SURis |
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| title |
Generative AI chatbot prompting for excellent customer service in tourism |
| spellingShingle |
Generative AI chatbot prompting for excellent customer service in tourism Brian Garrod |
| title_short |
Generative AI chatbot prompting for excellent customer service in tourism |
| title_full |
Generative AI chatbot prompting for excellent customer service in tourism |
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Generative AI chatbot prompting for excellent customer service in tourism |
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Generative AI chatbot prompting for excellent customer service in tourism |
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Generative AI chatbot prompting for excellent customer service in tourism |
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4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod |
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Brian Garrod |
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Tommi Kekäläinen Erose Sthapit Brian Garrod Johanna Heinonen-Kemppi Juho Pesonen |
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Journal article |
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Service Marketing Quarterly |
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Swansea University |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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0001-01-01T05:33:09Z |
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11.096027 |

