Journal article 170 views 1 download
Generative AI chatbot prompting for excellent customer service in tourism
Tommi Kekäläinen,
Erose Sthapit,
Brian Garrod 
,
Johanna Heinonen-Kemppi,
Juho Pesonen
,
Johanna Heinonen-Kemppi,
Juho Pesonen
Service Marketing Quarterly
Swansea University Author:
Brian Garrod
-
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Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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Abstract
Generative AI chatbot prompting for excellent customer service in tourism
| Published in: | Service Marketing Quarterly |
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| Published: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa70629 |
| College: |
Faculty of Humanities and Social Sciences |
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