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Overcrowding, Risk Perception, and Protective Behaviors: A Study on Tourist Decision‐Making
,
Jeetesh Kumar ,
Erose Sthapit ,
Brian Garrod
International Journal of Tourism Research, Volume: 27, Issue: 4
Swansea University Author:
Brian Garrod
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© 2025 The Author(s). This is an open access article under the terms of the Creative Commons Attribution License.
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DOI (Published version): 10.1002/jtr.70095
Abstract
This study uses protection motivation theory as its theoretical foundation to examine the relationships between crowding experience, cognitive appraisal, risk perception, and protection behavioural intention. Data were gathered from 361 tourists who had experienced crowding situations. Structural eq...
| Published in: | International Journal of Tourism Research |
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| ISSN: | 1099-2340 1522-1970 |
| Published: |
Wiley
2025
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa70042 |
| Abstract: |
This study uses protection motivation theory as its theoretical foundation to examine the relationships between crowding experience, cognitive appraisal, risk perception, and protection behavioural intention. Data were gathered from 361 tourists who had experienced crowding situations. Structural equation modelling was then used to test a proposed conceptual model. The results indicate significant relationships between coping appraisal, risk perception, and tourists’ protection intention. Risk perception, meanwhile, was found to fully mediate the relationship between crowding experience and protection behaviour intention. Implications for tourism management include the need to promote not only awareness of overcrowding but also readiness among tourists to adapt to overcrowded conditions. More and better information is needed on the potential for overcrowding and its associated risks, before tourists respond regarding protective behaviour change. |
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| Keywords: |
Overcrowding; Threat appraisal; Coping appraisal; Risk perception; Protective behavioural intention |
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
4 |