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Response to HM Treasury’s Consultation on BNPL Draft Legislation

Anita Zhao Orcid Logo, Philippa Ward Orcid Logo, Ruffin Relja Orcid Logo

Research Report

Swansea University Author: Anita Zhao Orcid Logo

DOI (Published version): 10.23889/SUreport.69808

Abstract

We are writing in response to HM Treasury’s consultation on the Draft Legislation "Regulation of Buy-Now, Pay-Later", published on 17 October 2024.As leading UK researchers specializing in BNPL at Swansea University and the University of Gloucestershire, we bring extensive expertise in con...

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Published in: Research Report
Published: Swansea University 2025
URI: https://cronfa.swan.ac.uk/Record/cronfa69808
first_indexed 2025-06-25T13:38:59Z
last_indexed 2025-10-21T06:04:56Z
id cronfa69808
recordtype SURis
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spelling 2025-10-20T14:18:52.5119225 v2 69808 2025-06-25 Response to HM Treasury’s Consultation on BNPL Draft Legislation ea60dfdee64a02b6d5536c75f2575a00 0000-0003-2957-8300 Anita Zhao Anita Zhao true false 2025-06-25 CBAE We are writing in response to HM Treasury’s consultation on the Draft Legislation "Regulation of Buy-Now, Pay-Later", published on 17 October 2024.As leading UK researchers specializing in BNPL at Swansea University and the University of Gloucestershire, we bring extensive expertise in consumer behaviour and financial decision-making. While we are not legal experts, our role as marketing researchers enables us to provide valuable insights into the broader implications of the proposed regulatory changes for both consumers and markets.We welcome the government’s commitment to establishing a framework that protects consumers while fostering innovation in financial technology services. However, we believe further considerations are necessary to ensure that the regulation is effective, proportionate, and future-proof. In the attached document, we outline three significant concerns and provide detailed responses to each of the 13 questions posed by HM Treasury. ResearchReportExternalBody Research Report Swansea University Buy-now-pay-later (BNPL), regulation, legislation, UK, United Kingdom, response, consultation 16 5 2025 2025-05-16 10.23889/SUreport.69808 As leading UK researchers specialise in BNPL at Swansea University and the University of Gloucestershire, we collectively have produced a report in response to HM Treasury's consultation on the Draft Legislation "Regulation of Buy-Now, Pay-Later" (published on 17 October 2024). This report provides valuable insights into the broader implications of the proposed regulatory changes for both consumers and markets. We outline three significant concerns and offer detailed responses to each of the 13 questions posed by HM Treasury. COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required N/A 2025-10-20T14:18:52.5119225 2025-06-25T08:55:34.7501016 Faculty of Humanities and Social Sciences School of Management - Marketing Anita Zhao 0000-0003-2957-8300 1 Philippa Ward https://orcid.org/0000-0002-4971-8908 2 Ruffin Relja https://orcid.org/0000-0001-9569-6247 3 69808__35407__e5b543cc67084adc809ed960b529fd63.pdf 69808.pdf 2025-10-20T14:10:29.1468787 Output 265330 application/pdf Version of Record true Copyright, The Authors, 2025 true eng
title Response to HM Treasury’s Consultation on BNPL Draft Legislation
spellingShingle Response to HM Treasury’s Consultation on BNPL Draft Legislation
Anita Zhao
title_short Response to HM Treasury’s Consultation on BNPL Draft Legislation
title_full Response to HM Treasury’s Consultation on BNPL Draft Legislation
title_fullStr Response to HM Treasury’s Consultation on BNPL Draft Legislation
title_full_unstemmed Response to HM Treasury’s Consultation on BNPL Draft Legislation
title_sort Response to HM Treasury’s Consultation on BNPL Draft Legislation
author_id_str_mv ea60dfdee64a02b6d5536c75f2575a00
author_id_fullname_str_mv ea60dfdee64a02b6d5536c75f2575a00_***_Anita Zhao
author Anita Zhao
author2 Anita Zhao
Philippa Ward
Ruffin Relja
format ResearchReportExternalBody
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publishDate 2025
institution Swansea University
doi_str_mv 10.23889/SUreport.69808
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Marketing{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Marketing
document_store_str 1
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description We are writing in response to HM Treasury’s consultation on the Draft Legislation "Regulation of Buy-Now, Pay-Later", published on 17 October 2024.As leading UK researchers specializing in BNPL at Swansea University and the University of Gloucestershire, we bring extensive expertise in consumer behaviour and financial decision-making. While we are not legal experts, our role as marketing researchers enables us to provide valuable insights into the broader implications of the proposed regulatory changes for both consumers and markets.We welcome the government’s commitment to establishing a framework that protects consumers while fostering innovation in financial technology services. However, we believe further considerations are necessary to ensure that the regulation is effective, proportionate, and future-proof. In the attached document, we outline three significant concerns and provide detailed responses to each of the 13 questions posed by HM Treasury.
published_date 2025-05-16T05:29:09Z
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