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Response to HM Treasury’s Consultation on BNPL Draft Legislation

Anita Zhao Orcid Logo, Philippa Ward Orcid Logo, Ruffin Relja Orcid Logo

Research Report

Swansea University Author: Anita Zhao Orcid Logo

DOI (Published version): 10.23889/SUreport.69808

Abstract

We are writing in response to HM Treasury’s consultation on the Draft Legislation "Regulation of Buy-Now, Pay-Later", published on 17 October 2024.As leading UK researchers specializing in BNPL at Swansea University and the University of Gloucestershire, we bring extensive expertise in con...

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Published in: Research Report
Published: Swansea University 2025
URI: https://cronfa.swan.ac.uk/Record/cronfa69808
Abstract: We are writing in response to HM Treasury’s consultation on the Draft Legislation "Regulation of Buy-Now, Pay-Later", published on 17 October 2024.As leading UK researchers specializing in BNPL at Swansea University and the University of Gloucestershire, we bring extensive expertise in consumer behaviour and financial decision-making. While we are not legal experts, our role as marketing researchers enables us to provide valuable insights into the broader implications of the proposed regulatory changes for both consumers and markets.We welcome the government’s commitment to establishing a framework that protects consumers while fostering innovation in financial technology services. However, we believe further considerations are necessary to ensure that the regulation is effective, proportionate, and future-proof. In the attached document, we outline three significant concerns and provide detailed responses to each of the 13 questions posed by HM Treasury.
Item Description: As leading UK researchers specialise in BNPL at Swansea University and the University of Gloucestershire, we collectively have produced a report in response to HM Treasury's consultation on the Draft Legislation "Regulation of Buy-Now, Pay-Later" (published on 17 October 2024). This report provides valuable insights into the broader implications of the proposed regulatory changes for both consumers and markets. We outline three significant concerns and offer detailed responses to each of the 13 questions posed by HM Treasury.
Keywords: Buy-now-pay-later (BNPL), regulation, legislation, UK, United Kingdom, response, consultation
College: Faculty of Humanities and Social Sciences
Funders: N/A