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A mixed-methods exploration of regular consumers’ experiences of plant-based meat alternatives (PBMA) in Singapore and the United Kingdom

Siti Amelia Juraimi, Aimee E. Pink Orcid Logo, Florence Sheen, Jennifer Gatzemeier Orcid Logo, Rochelle Embling, Benjamin P.C. Smith

Future Foods, Volume: 11, Start page: 100641

Swansea University Authors: Aimee E. Pink Orcid Logo, Jennifer Gatzemeier Orcid Logo, Rochelle Embling

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DOI (Published version): 10.1016/j.fufo.2025.100641

Abstract

Research on plant-based meat alternatives (PBMA) often focuses on its initial acceptance among new consumers with limited investigation into consumers who regularly incorporate PBMA in their diets. This study used a mixed methods approach to investigate PBMA consumption patterns, including motivatio...

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Published in: Future Foods
ISSN: 2666-8335
Published: Elsevier BV 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa69364
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Pink</name><active>true</active><ethesisStudent>true</ethesisStudent></author><author><sid>62db76f37331c2f7cb948ffe027d078b</sid><ORCID>0000-0001-7699-3406</ORCID><firstname>Jennifer</firstname><surname>Gatzemeier</surname><name>Jennifer Gatzemeier</name><active>true</active><ethesisStudent>false</ethesisStudent></author><author><sid>ebe50ef830ed9bc9aacf76cb791f898f</sid><firstname>Rochelle</firstname><surname>Embling</surname><name>Rochelle Embling</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2025-04-28</date><abstract>Research on plant-based meat alternatives (PBMA) often focuses on its initial acceptance among new consumers with limited investigation into consumers who regularly incorporate PBMA in their diets. This study used a mixed methods approach to investigate PBMA consumption patterns, including motivations and barriers to sustained consumption, among 404 regular consumers (defined as PBMA consumption of at least once a week) in Singapore and the UK (SG: n=228; UK: n=176; 57.9% women; 69.8% aged 21-40 years old). Quantitative results showed similar PBMA consumption between Singapore and the UK (p=.498) but motives and barriers to sustained consumption and their consumer characteristics (i.e., food choice motives, food neophobia) were significantly different (p&lt;.001). UK consumers showed greater agreement with motivational statements and were more sustainability-driven while Singapore consumers showed greater agreement with barrier statements and valued the impact of food on their body more. Product-related motives (&#x3B2;=.22, p&lt;.001) and accessibility barriers (&#x3B2;=.15, p=.024) predicted overall PBMA consumption in both countries. Qualitative results suggest that whilst UK and Singapore consumers were satisfied with PBMA, they wanted higher nutritional quality, greater accessibility to affordable options and a wider variety. 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spelling 2025-06-10T14:08:23.9657956 v2 69364 2025-04-28 A mixed-methods exploration of regular consumers’ experiences of plant-based meat alternatives (PBMA) in Singapore and the United Kingdom d2dc3f0da1b377dfc0f2a68dc51eb4b4 0000-0003-1516-7922 Aimee E. Pink Aimee E. Pink true true 62db76f37331c2f7cb948ffe027d078b 0000-0001-7699-3406 Jennifer Gatzemeier Jennifer Gatzemeier true false ebe50ef830ed9bc9aacf76cb791f898f Rochelle Embling Rochelle Embling true false 2025-04-28 Research on plant-based meat alternatives (PBMA) often focuses on its initial acceptance among new consumers with limited investigation into consumers who regularly incorporate PBMA in their diets. This study used a mixed methods approach to investigate PBMA consumption patterns, including motivations and barriers to sustained consumption, among 404 regular consumers (defined as PBMA consumption of at least once a week) in Singapore and the UK (SG: n=228; UK: n=176; 57.9% women; 69.8% aged 21-40 years old). Quantitative results showed similar PBMA consumption between Singapore and the UK (p=.498) but motives and barriers to sustained consumption and their consumer characteristics (i.e., food choice motives, food neophobia) were significantly different (p<.001). UK consumers showed greater agreement with motivational statements and were more sustainability-driven while Singapore consumers showed greater agreement with barrier statements and valued the impact of food on their body more. Product-related motives (β=.22, p<.001) and accessibility barriers (β=.15, p=.024) predicted overall PBMA consumption in both countries. Qualitative results suggest that whilst UK and Singapore consumers were satisfied with PBMA, they wanted higher nutritional quality, greater accessibility to affordable options and a wider variety. Further improvements in these areas could encourage repeated purchases and support the long-term adoption of PBMA. Journal Article Future Foods 11 100641 Elsevier BV 2666-8335 Plant-based meat alternatives; Alternative proteins; Meat substitutes; Long-term consumption; Motivations; Barriers 1 6 2025 2025-06-01 10.1016/j.fufo.2025.100641 COLLEGE NANME Psychology COLLEGE CODE Swansea University Another institution paid the OA fee This research was partly supported by the National Research Foundation, Singapore and the Agency for Science, Technology, and Research (A*STAR) under the Singapore Food Story R&D Programme (Award reference no: W22W3D0009; July 2022). The work was also funded through an honorarium account of BPCS using funds received for unrelated consultancies to cover recruitment costs. 2025-06-10T14:08:23.9657956 2025-04-28T10:57:26.4499482 Faculty of Medicine, Health and Life Sciences School of Psychology Siti Amelia Juraimi 1 Aimee E. Pink 0000-0003-1516-7922 2 Florence Sheen 3 Jennifer Gatzemeier 0000-0001-7699-3406 4 Rochelle Embling 5 Benjamin P.C. Smith 6 69364__34452__bf2ddcaaf2a041ea841bd32542d262db.pdf 69364.VOR.pdf 2025-06-10T13:45:59.6809869 Output 889500 application/pdf Version of Record true © 2025 The Authors. This is an open access article under the CC BY-NC-ND license. true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title A mixed-methods exploration of regular consumers’ experiences of plant-based meat alternatives (PBMA) in Singapore and the United Kingdom
spellingShingle A mixed-methods exploration of regular consumers’ experiences of plant-based meat alternatives (PBMA) in Singapore and the United Kingdom
Aimee E. Pink
Jennifer Gatzemeier
Rochelle Embling
title_short A mixed-methods exploration of regular consumers’ experiences of plant-based meat alternatives (PBMA) in Singapore and the United Kingdom
title_full A mixed-methods exploration of regular consumers’ experiences of plant-based meat alternatives (PBMA) in Singapore and the United Kingdom
title_fullStr A mixed-methods exploration of regular consumers’ experiences of plant-based meat alternatives (PBMA) in Singapore and the United Kingdom
title_full_unstemmed A mixed-methods exploration of regular consumers’ experiences of plant-based meat alternatives (PBMA) in Singapore and the United Kingdom
title_sort A mixed-methods exploration of regular consumers’ experiences of plant-based meat alternatives (PBMA) in Singapore and the United Kingdom
author_id_str_mv d2dc3f0da1b377dfc0f2a68dc51eb4b4
62db76f37331c2f7cb948ffe027d078b
ebe50ef830ed9bc9aacf76cb791f898f
author_id_fullname_str_mv d2dc3f0da1b377dfc0f2a68dc51eb4b4_***_Aimee E. Pink
62db76f37331c2f7cb948ffe027d078b_***_Jennifer Gatzemeier
ebe50ef830ed9bc9aacf76cb791f898f_***_Rochelle Embling
author Aimee E. Pink
Jennifer Gatzemeier
Rochelle Embling
author2 Siti Amelia Juraimi
Aimee E. Pink
Florence Sheen
Jennifer Gatzemeier
Rochelle Embling
Benjamin P.C. Smith
format Journal article
container_title Future Foods
container_volume 11
container_start_page 100641
publishDate 2025
institution Swansea University
issn 2666-8335
doi_str_mv 10.1016/j.fufo.2025.100641
publisher Elsevier BV
college_str Faculty of Medicine, Health and Life Sciences
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hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology
document_store_str 1
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description Research on plant-based meat alternatives (PBMA) often focuses on its initial acceptance among new consumers with limited investigation into consumers who regularly incorporate PBMA in their diets. This study used a mixed methods approach to investigate PBMA consumption patterns, including motivations and barriers to sustained consumption, among 404 regular consumers (defined as PBMA consumption of at least once a week) in Singapore and the UK (SG: n=228; UK: n=176; 57.9% women; 69.8% aged 21-40 years old). Quantitative results showed similar PBMA consumption between Singapore and the UK (p=.498) but motives and barriers to sustained consumption and their consumer characteristics (i.e., food choice motives, food neophobia) were significantly different (p<.001). UK consumers showed greater agreement with motivational statements and were more sustainability-driven while Singapore consumers showed greater agreement with barrier statements and valued the impact of food on their body more. Product-related motives (β=.22, p<.001) and accessibility barriers (β=.15, p=.024) predicted overall PBMA consumption in both countries. Qualitative results suggest that whilst UK and Singapore consumers were satisfied with PBMA, they wanted higher nutritional quality, greater accessibility to affordable options and a wider variety. Further improvements in these areas could encourage repeated purchases and support the long-term adoption of PBMA.
published_date 2025-06-01T05:29:51Z
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