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A mixed-methods exploration of regular consumers’ experiences of plant-based meat alternatives (PBMA) in Singapore and the United Kingdom

Siti Amelia Juraimi, Aimee E. Pink Orcid Logo, Florence Sheen, Jennifer Gatzemeier Orcid Logo, Rochelle Embling, Benjamin P.C. Smith

Future Foods, Volume: 11, Start page: 100641

Swansea University Authors: Aimee E. Pink Orcid Logo, Jennifer Gatzemeier Orcid Logo, Rochelle Embling

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DOI (Published version): 10.1016/j.fufo.2025.100641

Abstract

Research on plant-based meat alternatives (PBMA) often focuses on its initial acceptance among new consumers with limited investigation into consumers who regularly incorporate PBMA in their diets. This study used a mixed methods approach to investigate PBMA consumption patterns, including motivatio...

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Published in: Future Foods
ISSN: 2666-8335
Published: Elsevier BV 2025
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa69364
Abstract: Research on plant-based meat alternatives (PBMA) often focuses on its initial acceptance among new consumers with limited investigation into consumers who regularly incorporate PBMA in their diets. This study used a mixed methods approach to investigate PBMA consumption patterns, including motivations and barriers to sustained consumption, among 404 regular consumers (defined as PBMA consumption of at least once a week) in Singapore and the UK (SG: n=228; UK: n=176; 57.9% women; 69.8% aged 21-40 years old). Quantitative results showed similar PBMA consumption between Singapore and the UK (p=.498) but motives and barriers to sustained consumption and their consumer characteristics (i.e., food choice motives, food neophobia) were significantly different (p<.001). UK consumers showed greater agreement with motivational statements and were more sustainability-driven while Singapore consumers showed greater agreement with barrier statements and valued the impact of food on their body more. Product-related motives (β=.22, p<.001) and accessibility barriers (β=.15, p=.024) predicted overall PBMA consumption in both countries. Qualitative results suggest that whilst UK and Singapore consumers were satisfied with PBMA, they wanted higher nutritional quality, greater accessibility to affordable options and a wider variety. Further improvements in these areas could encourage repeated purchases and support the long-term adoption of PBMA.
Keywords: Plant-based meat alternatives; Alternative proteins; Meat substitutes; Long-term consumption; Motivations; Barriers
College: Faculty of Medicine, Health and Life Sciences
Funders: This research was partly supported by the National Research Foundation, Singapore and the Agency for Science, Technology, and Research (A*STAR) under the Singapore Food Story R&D Programme (Award reference no: W22W3D0009; July 2022). The work was also funded through an honorarium account of BPCS using funds received for unrelated consultancies to cover recruitment costs.
Start Page: 100641

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