Journal article 39 views
Normalising right-wing alternative media perspectives: A cross-national study of US and UK mainstream media systems
Stephen Cushion 
,
Richard Thomas ,
Chedza Simon,
Wyl Jones
,
Richard Thomas ,
Chedza Simon,
Wyl Jones
International Communication Gazette
Swansea University Authors:
Richard Thomas , Wyl Jones
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1177/17480485251334019
Abstract
In this article, we critically examine the degree to which left-wing and right-wing alternative media appeared in US and UK mainstream media. We develop a distinctive comparative approach by carrying out a comprehensive content analysis of references to US and UK alternative media sites between 2017...
| Published in: | International Communication Gazette |
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| ISSN: | 1748-0485 1748-0493 |
| Published: |
SAGE Publications
2025
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa69300 |
| Abstract: |
In this article, we critically examine the degree to which left-wing and right-wing alternative media appeared in US and UK mainstream media. We develop a distinctive comparative approach by carrying out a comprehensive content analysis of references to US and UK alternative media sites between 2017 and 2021 in each country's mainstream news media systems. The study identified 3481 references in total and revealed that mainstream media featured alternative right-wing sites far more than left-wing sites, and their credibility as information sources was rarely questioned or challenged by professional journalists. Our cross-national comparative study also identified where different media and political systems enhanced and moderated the perspectives of alternative media, and their contributors in mainstream media. We argue that the more national media systems evolve into market-driven and deregulated environments then the more the editorial influence of right-wing partisan media will increase and conflate with the world of mainstream media. |
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| Keywords: |
Alternative media, mainstream media, comparative communications, media systems, content analysis |
| Funders: |
ESRC |