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Understanding “Good” and “Bad” Twitter Practices in Alternative Media: An Analysis of Online Political Media in the UK (2015–2018)
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Declan McDowell-Naylor,
Stephen Cushion
Journalism Practice, Pages: 1 - 20
Swansea University Author:
Richard Thomas
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© 2022 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution License
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DOI (Published version): 10.1080/17512786.2022.2050469
Abstract
Alternative Online Political Media (AOPM) have become increasingly important within international news landscapes, but their social media practices have received limited academic attention. Our large-scale content analysis (N = 14807) offers the first comprehensive study of how APOM in the UK use Tw...
| Published in: | Journalism Practice |
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| ISSN: | 1751-2786 1751-2794 |
| Published: |
Informa UK Limited
2022
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa59567 |
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| Abstract: |
Alternative Online Political Media (AOPM) have become increasingly important within international news landscapes, but their social media practices have received limited academic attention. Our large-scale content analysis (N = 14807) offers the first comprehensive study of how APOM in the UK use Twitter. Drawing on a pertinent model of social media use that enhances notions of “good” and “bad” journalism, and through our own sentiment analysis, we find Twitter norms closely aligned with those of legacy media, including a relatively limited online interaction with audiences. We conclude that while AOPM follow many social media logics consistent with mainstream news sites and add to the wider realm of political analysis, their highly partisan content means that their Twitter use cannot be considered balanced, neutral or objective. |
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| Keywords: |
Twitter; content analysis; alternative media; “good” journalism; social media strategy; alternative onlinepolitical media |
| College: |
Faculty of Humanities and Social Sciences |
| Funders: |
This work was supported by Economic and Social Research Council. |
| Start Page: |
1 |
| End Page: |
20 |