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Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts
Chunli Ji,
Shuang Liu,
Hong-Wai Ho 
,
Erose Sthapit ,
Brian Garrod
,
Erose Sthapit ,
Brian Garrod
Journal of Hospitality and Tourism Insights, Volume: 8, Issue: 5, Pages: 1992 - 2010
Swansea University Author:
Brian Garrod
-
PDF | Accepted Manuscript
Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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DOI (Published version): 10.1108/jhti-09-2024-0950
Abstract
Purpose: The experiencescape is a relatively new concept, and research using it remains scarce. This study contributes to the understanding of the experiencescape and its role in tourism consumption by constructing a novel conceptual model of the experiencescape elements of a casino resort visit and...
| Published in: | Journal of Hospitality and Tourism Insights |
|---|---|
| ISSN: | 2514-9792 2514-9806 |
| Published: |
Emerald
2025
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa68483 |
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2024-12-09T01:47:41Z |
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| last_indexed |
2025-05-14T12:16:24Z |
| id |
cronfa68483 |
| recordtype |
SURis |
| fullrecord |
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2025-05-13T10:13:18.6678330 v2 68483 2024-12-08 Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2024-12-08 CBAE Purpose: The experiencescape is a relatively new concept, and research using it remains scarce. This study contributes to the understanding of the experiencescape and its role in tourism consumption by constructing a novel conceptual model of the experiencescape elements of a casino resort visit and their effects on its attractiveness. Design/methodology/approach: Partial least squares structural equation modelling was employed, using data collected from 491 casino resort visitors in Macao, to establish a link between the experiencescape and visitors’ perceived overall attractiveness of the casino resort through the mediating effect of arousal. Findings: The findings establish the relationship between experiencescapes and the perceived overall attractiveness of integrated casino resorts through the mediating effect of arousal. Originality: This study presents novel insights into the role of emotions in an integrated casino resort context. It identifies a set of strategies through which managers can increase the attractiveness of their resorts by stimulating customers’ emotions. Practical implications: Casino resort executives are advised to orchestrate various experience elements from the perspective of the experiencescape to trigger positive tourism experiences. Specifically, all factors related to tangible, gaming and non-gaming, and social experiential stimuli need to be continually reviewed, improved, and innovated. Journal Article Journal of Hospitality and Tourism Insights 8 5 1992 2010 Emerald 2514-9792 2514-9806 Experiencescape, Gaming experience, Non-gaming experience, Arousal, Destination attractiveness, Integrated casino resorts 22 4 2025 2025-04-22 10.1108/jhti-09-2024-0950 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required None 2025-05-13T10:13:18.6678330 2024-12-08T19:40:09.3240573 Faculty of Humanities and Social Sciences School of Management - Business Management Chunli Ji 1 Shuang Liu 2 Hong-Wai Ho 0000-0003-0335-7817 3 Erose Sthapit 0000-0002-1650-3900 4 Brian Garrod 0000-0002-5468-6816 5 68483__33452__493bb2fbe7ca433383320f5ba59ea000.pdf 68483.AAM.pdf 2025-01-30T15:45:42.7402195 Output 387111 application/pdf Accepted Manuscript true Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention). true eng https://creativecommons.org/licenses/by/4.0/deed.en |
| title |
Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts |
| spellingShingle |
Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts Brian Garrod |
| title_short |
Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts |
| title_full |
Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts |
| title_fullStr |
Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts |
| title_full_unstemmed |
Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts |
| title_sort |
Leveraging the experiencescape for destination attractiveness: empirical insights from casino resorts |
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4f81981d78ed3082b232463da24d1bb9 |
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4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod |
| author |
Brian Garrod |
| author2 |
Chunli Ji Shuang Liu Hong-Wai Ho Erose Sthapit Brian Garrod |
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Journal article |
| container_title |
Journal of Hospitality and Tourism Insights |
| container_volume |
8 |
| container_issue |
5 |
| container_start_page |
1992 |
| publishDate |
2025 |
| institution |
Swansea University |
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2514-9792 2514-9806 |
| doi_str_mv |
10.1108/jhti-09-2024-0950 |
| publisher |
Emerald |
| college_str |
Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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| description |
Purpose: The experiencescape is a relatively new concept, and research using it remains scarce. This study contributes to the understanding of the experiencescape and its role in tourism consumption by constructing a novel conceptual model of the experiencescape elements of a casino resort visit and their effects on its attractiveness. Design/methodology/approach: Partial least squares structural equation modelling was employed, using data collected from 491 casino resort visitors in Macao, to establish a link between the experiencescape and visitors’ perceived overall attractiveness of the casino resort through the mediating effect of arousal. Findings: The findings establish the relationship between experiencescapes and the perceived overall attractiveness of integrated casino resorts through the mediating effect of arousal. Originality: This study presents novel insights into the role of emotions in an integrated casino resort context. It identifies a set of strategies through which managers can increase the attractiveness of their resorts by stimulating customers’ emotions. Practical implications: Casino resort executives are advised to orchestrate various experience elements from the perspective of the experiencescape to trigger positive tourism experiences. Specifically, all factors related to tangible, gaming and non-gaming, and social experiential stimuli need to be continually reviewed, improved, and innovated. |
| published_date |
2025-04-22T12:15:54Z |
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1850851726929690624 |
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11.08895 |