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Methodological reflections on tracing networked images

Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo, Maggie C Miller

Qualitative Research in Organisations and Management

Swansea University Authors: Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo

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DOI (Published version): 10.1108/QROM-08-2024-2801

Abstract

Structured AbstractPurposeMany scholars highlight a need for reflexive methodological accounts to support visual research. Therefore, this paper offers detailed reflection on the methods involved in tracing and analysing 248 commercial images of entrepreneurship. This account supports our published...

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Published in: Qualitative Research in Organisations and Management
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URI: https://cronfa.swan.ac.uk/Record/cronfa68439
first_indexed 2024-12-03T13:48:31Z
last_indexed 2024-12-03T13:48:31Z
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spelling 2024-12-03T10:19:45.4786212 v2 68439 2024-12-03 Methodological reflections on tracing networked images a8b44bc7c6f2fa716a6b19916af6e3ff 0000-0003-1938-1272 Katrina Pritchard Katrina Pritchard true false 4f38e1230b00008ecd17a8ecd3b43921 0000-0001-8712-8397 Helen Williams Helen Williams true false 2024-12-03 CBAE Structured AbstractPurposeMany scholars highlight a need for reflexive methodological accounts to support visual research. Therefore, this paper offers detailed reflection on the methods involved in tracing and analysing 248 commercial images of entrepreneurship. This account supports our published work examining entrepreneurial masculinities and femininities, which conceptualised the gendering of entrepreneurial aesthetics, and proposed the significance of image networks in the reproduction of neoliberal ideals. Design/Methodology/ApproachNow based on further methodological reflexivity we offer insights on both the possibilities and challenges of tracing networked images by reviewing four methodological complexities: reflexive engagement with online images; working with and across platforms; tracing as a potentially never-ending process; and montage approaches to analysis. FindingsOur account focuses on a specific form of imagery – commercial images – on a certain representation – the gendered entrepreneur – and on a particular complex site of encounter – online. This work mapped a visual repertoire of gendered entrepreneurship online by tracing visual constructions of entrepreneurial masculinity and femininity. In this paper we open the methodological ‘black box’ of our study and explain our belief that methodological advances can only be built through exposing our working practice.OriginalityThrough our detailed reflective account we aim to open discussions to aid development and use of complex visual methods online. Journal Article Qualitative Research in Organisations and Management 0 0 0 0001-01-01 10.1108/QROM-08-2024-2801 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University None 2024-12-03T10:19:45.4786212 2024-12-03T09:58:46.3909309 Katrina Pritchard 0000-0003-1938-1272 1 Helen Williams 0000-0001-8712-8397 2 Maggie C Miller 3
title Methodological reflections on tracing networked images
spellingShingle Methodological reflections on tracing networked images
Katrina Pritchard
Helen Williams
title_short Methodological reflections on tracing networked images
title_full Methodological reflections on tracing networked images
title_fullStr Methodological reflections on tracing networked images
title_full_unstemmed Methodological reflections on tracing networked images
title_sort Methodological reflections on tracing networked images
author_id_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff
4f38e1230b00008ecd17a8ecd3b43921
author_id_fullname_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff_***_Katrina Pritchard
4f38e1230b00008ecd17a8ecd3b43921_***_Helen Williams
author Katrina Pritchard
Helen Williams
author2 Katrina Pritchard
Helen Williams
Maggie C Miller
format Journal article
container_title Qualitative Research in Organisations and Management
institution Swansea University
doi_str_mv 10.1108/QROM-08-2024-2801
document_store_str 0
active_str 0
description Structured AbstractPurposeMany scholars highlight a need for reflexive methodological accounts to support visual research. Therefore, this paper offers detailed reflection on the methods involved in tracing and analysing 248 commercial images of entrepreneurship. This account supports our published work examining entrepreneurial masculinities and femininities, which conceptualised the gendering of entrepreneurial aesthetics, and proposed the significance of image networks in the reproduction of neoliberal ideals. Design/Methodology/ApproachNow based on further methodological reflexivity we offer insights on both the possibilities and challenges of tracing networked images by reviewing four methodological complexities: reflexive engagement with online images; working with and across platforms; tracing as a potentially never-ending process; and montage approaches to analysis. FindingsOur account focuses on a specific form of imagery – commercial images – on a certain representation – the gendered entrepreneur – and on a particular complex site of encounter – online. This work mapped a visual repertoire of gendered entrepreneurship online by tracing visual constructions of entrepreneurial masculinity and femininity. In this paper we open the methodological ‘black box’ of our study and explain our belief that methodological advances can only be built through exposing our working practice.OriginalityThrough our detailed reflective account we aim to open discussions to aid development and use of complex visual methods online.
published_date 0001-01-01T14:38:51Z
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score 11.048042

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