Journal article 9 views
Methodological reflections on tracing networked images
Katrina Pritchard 
,
Helen Williams ,
Maggie C Miller
,
Helen Williams ,
Maggie C Miller
Qualitative Research in Organisations and Management
Swansea University Authors:
Katrina Pritchard , Helen Williams
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DOI (Published version): 10.1108/QROM-08-2024-2801
Abstract
Structured AbstractPurposeMany scholars highlight a need for reflexive methodological accounts to support visual research. Therefore, this paper offers detailed reflection on the methods involved in tracing and analysing 248 commercial images of entrepreneurship. This account supports our published...
| Published in: | Qualitative Research in Organisations and Management |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa68439 |
| Abstract: |
Structured AbstractPurposeMany scholars highlight a need for reflexive methodological accounts to support visual research. Therefore, this paper offers detailed reflection on the methods involved in tracing and analysing 248 commercial images of entrepreneurship. This account supports our published work examining entrepreneurial masculinities and femininities, which conceptualised the gendering of entrepreneurial aesthetics, and proposed the significance of image networks in the reproduction of neoliberal ideals. Design/Methodology/ApproachNow based on further methodological reflexivity we offer insights on both the possibilities and challenges of tracing networked images by reviewing four methodological complexities: reflexive engagement with online images; working with and across platforms; tracing as a potentially never-ending process; and montage approaches to analysis. FindingsOur account focuses on a specific form of imagery – commercial images – on a certain representation – the gendered entrepreneur – and on a particular complex site of encounter – online. This work mapped a visual repertoire of gendered entrepreneurship online by tracing visual constructions of entrepreneurial masculinity and femininity. In this paper we open the methodological ‘black box’ of our study and explain our belief that methodological advances can only be built through exposing our working practice.OriginalityThrough our detailed reflective account we aim to open discussions to aid development and use of complex visual methods online. |
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