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On the Implications of NPD Process Management on DRR Solutions Management

Pouya Sarvghad Moghadam Orcid Logo, Nicholas Rich Orcid Logo, A. S. Moghaddam, Sara Naghavi

Journal of Seismology & Earthquake Engineering, Volume: 27, Issue: 1, Pages: 23 - 34

Swansea University Authors: Pouya Sarvghad Moghadam Orcid Logo, Nicholas Rich Orcid Logo

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DOI (Published version): 10.48303/jsee.2024.2035414.1112

Abstract

The ability to compress time and enhance process quality are key determinants of effective New Product Development (NPD) and equally Disaster Risk Reduction (DRR) management. This paper explores the qualitative relevence of an Analytical Hierarchy Process (AHP) derived unified conceptual model of co...

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Published in: Journal of Seismology & Earthquake Engineering
ISSN: 1735-1669
Published: International Institute of Earthquake Engineering and Seismology (IIEES) 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa68152
Abstract: The ability to compress time and enhance process quality are key determinants of effective New Product Development (NPD) and equally Disaster Risk Reduction (DRR) management. This paper explores the qualitative relevence of an Analytical Hierarchy Process (AHP) derived unified conceptual model of correlation coefficients between NPD subfactors of success and performance measures drawn from dominant classical NPD models. The paper shows the application of the conceptual model to compare base isolation with damper technologies that are amongst the most advanced earthquake risk reduction strategies. The study finds that there are significant benefits for successful knowledge transfer between NPD and civil engineering and earthquake resilience engineering sectors, and there are many potential academic and professional benefits from doing so.
Keywords: Process management; New product development; Earthquake risk reduction; Conceptual model; Analytical Hierarchy Process
College: Faculty of Humanities and Social Sciences
Issue: 1
Start Page: 23
End Page: 34

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