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No influence of face familiarity on the cheerleader effect

Robin S. S. Kramer, Natália Javorková, Alex Jones Orcid Logo

Visual Cognition, Volume: 32, Issue: 3, Pages: 181 - 191

Swansea University Author: Alex Jones Orcid Logo

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Abstract

The cheerleader effect describes how faces are perceived as more attractive when presented in a group rather than alone. Given differences in how familiar versus unfamiliar faces are perceived and represented, we hypothesized that the cheerleader effect may be diminished/absent for familiar faces. I...

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Published in: Visual Cognition
ISSN: 1350-6285 1464-0716
Published: Informa UK Limited 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa67774
first_indexed 2024-09-23T18:40:19Z
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spelling 2025-02-21T09:52:10.5401834 v2 67774 2024-09-23 No influence of face familiarity on the cheerleader effect a24e1e2a89b0a9120fe03b481a629edd 0000-0003-3600-3644 Alex Jones Alex Jones true false 2024-09-23 PSYS The cheerleader effect describes how faces are perceived as more attractive when presented in a group rather than alone. Given differences in how familiar versus unfamiliar faces are perceived and represented, we hypothesized that the cheerleader effect may be diminished/absent for familiar faces. In Experiment 1, targets were rated for attractiveness when presented alone and in groups, with these selected to span the continuum of prior familiarity. Our results identified the cheerleader effect, alongside an increase in attractiveness with increasing familiarity, but no interaction between these two effects. In Experiment 2, we instructed participants to rate the target “person” rather than “face” to increase the salience of any pre-existing impressions. Again, the results showed no influence of familiarity on the size of the cheerleader effect. Taken together, the cheerleader effect was robust with respect to face familiarity, perhaps suggesting underlying mechanisms that are more general rather than face specific. Journal Article Visual Cognition 32 3 181 191 Informa UK Limited 1350-6285 1464-0716 Cheerleader effect; face familiarity; attractiveness; Bayesian inference 20 9 2024 2024-09-20 10.1080/13506285.2024.2405700 COLLEGE NANME Psychology School COLLEGE CODE PSYS Swansea University Another institution paid the OA fee 2025-02-21T09:52:10.5401834 2024-09-23T19:36:32.4753755 Faculty of Medicine, Health and Life Sciences School of Psychology Robin S. S. Kramer 1 Natália Javorková 2 Alex Jones 0000-0003-3600-3644 3 67774__31446__83b67bf727eb443381d274e6dc3a3c16.pdf kramerjavorkovajones2024.pdf 2024-09-23T19:39:21.3712536 Output 1000863 application/pdf Version of Record true © 2024 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License. true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title No influence of face familiarity on the cheerleader effect
spellingShingle No influence of face familiarity on the cheerleader effect
Alex Jones
title_short No influence of face familiarity on the cheerleader effect
title_full No influence of face familiarity on the cheerleader effect
title_fullStr No influence of face familiarity on the cheerleader effect
title_full_unstemmed No influence of face familiarity on the cheerleader effect
title_sort No influence of face familiarity on the cheerleader effect
author_id_str_mv a24e1e2a89b0a9120fe03b481a629edd
author_id_fullname_str_mv a24e1e2a89b0a9120fe03b481a629edd_***_Alex Jones
author Alex Jones
author2 Robin S. S. Kramer
Natália Javorková
Alex Jones
format Journal article
container_title Visual Cognition
container_volume 32
container_issue 3
container_start_page 181
publishDate 2024
institution Swansea University
issn 1350-6285
1464-0716
doi_str_mv 10.1080/13506285.2024.2405700
publisher Informa UK Limited
college_str Faculty of Medicine, Health and Life Sciences
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hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology
document_store_str 1
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description The cheerleader effect describes how faces are perceived as more attractive when presented in a group rather than alone. Given differences in how familiar versus unfamiliar faces are perceived and represented, we hypothesized that the cheerleader effect may be diminished/absent for familiar faces. In Experiment 1, targets were rated for attractiveness when presented alone and in groups, with these selected to span the continuum of prior familiarity. Our results identified the cheerleader effect, alongside an increase in attractiveness with increasing familiarity, but no interaction between these two effects. In Experiment 2, we instructed participants to rate the target “person” rather than “face” to increase the salience of any pre-existing impressions. Again, the results showed no influence of familiarity on the size of the cheerleader effect. Taken together, the cheerleader effect was robust with respect to face familiarity, perhaps suggesting underlying mechanisms that are more general rather than face specific.
published_date 2024-09-20T10:21:59Z
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score 11.055543