Journal article 79 views 10 downloads
No influence of face familiarity on the cheerleader effect
Visual Cognition, Pages: 1 - 11
Swansea University Author:
Alex Jones
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© 2024 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License.
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DOI (Published version): 10.1080/13506285.2024.2405700
Abstract
The cheerleader effect describes how faces are perceived as more attractive when presented in a group rather than alone. Given differences in how familiar versus unfamiliar faces are perceived and represented, we hypothesized that the cheerleader effect may be diminished/absent for familiar faces. I...
| Published in: | Visual Cognition |
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| ISSN: | 1350-6285 1464-0716 |
| Published: |
Informa UK Limited
2024
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa67774 |
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| Abstract: |
The cheerleader effect describes how faces are perceived as more attractive when presented in a group rather than alone. Given differences in how familiar versus unfamiliar faces are perceived and represented, we hypothesized that the cheerleader effect may be diminished/absent for familiar faces. In Experiment 1, targets were rated for attractiveness when presented alone and in groups, with these selected to span the continuum of prior familiarity. Our results identified the cheerleader effect, alongside an increase in attractiveness with increasing familiarity, but no interaction between these two effects. In Experiment 2, we instructed participants to rate the target “person” rather than “face” to increase the salience of any pre-existing impressions. Again, the results showed no influence of familiarity on the size of the cheerleader effect. Taken together, the cheerleader effect was robust with respect to face familiarity, perhaps suggesting underlying mechanisms that are more general rather than face specific. |
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| Keywords: |
Cheerleader effect; face familiarity; attractiveness; Bayesian inference |
| College: |
Faculty of Medicine, Health and Life Sciences |
| Start Page: |
1 |
| End Page: |
11 |