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New for old? How does augmented reality encourage tourist engagement towards a heritage site?

Tahir Albayrak, Lawrence Hoc Nang Fong, Meltem Caber, Özge Kılıçarslan, Carl Cater Orcid Logo

Journal of Hospitality and Tourism Technology, Volume: 16, Issue: 5, Pages: 1292 - 1312

Swansea University Author: Carl Cater Orcid Logo

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DOI (Published version): 10.1108/jhtt-06-2024-0347

Abstract

PurposeThis study aims to examine how an experience enhanced by augmented reality (AR) encourages tourist engagement through the sense of telepresence and flow experience in the heritage tourism context.Design/methodology/approachAn in situAR experience was used to empirically examine the multivaria...

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Published in: Journal of Hospitality and Tourism Technology
ISSN: 1757-9880 1757-9899
Published: Emerald 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa67710
first_indexed 2025-01-30T16:02:05Z
last_indexed 2026-01-31T05:25:03Z
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spelling 2026-01-30T14:01:24.3748056 v2 67710 2024-09-18 New for old? How does augmented reality encourage tourist engagement towards a heritage site? c03e617775c3e446fe240c1380954004 0000-0002-6673-0677 Carl Cater Carl Cater true false 2024-09-18 CBAE PurposeThis study aims to examine how an experience enhanced by augmented reality (AR) encourages tourist engagement through the sense of telepresence and flow experience in the heritage tourism context.Design/methodology/approachAn in situAR experience was used to empirically examine the multivariate relationships between augmented reality application quality, sense of telepresense, flow experience and tourist engagement. The target sample was international tourists visiting Kaleiçi heritage site of Antalya, Türkiye.FindingsThe results show that the perceived quality of augmented reality influences the sense of telepresence and flow experience, which strongly determines the tourists’ engagement towards the heritage site.Originality/valueDespite the increasing use of augmented reality in heritage sites, scant research exists that investigates how it affects tourist behaviour. Thus, the findings contribute to tourist engagement and heritage tourism literature. Moreover, this research incorporates mediation theory to clarify the dynamic nature of tourist engagement enhanced by interactive technologies. Journal Article Journal of Hospitality and Tourism Technology 16 5 1292 1312 Emerald 1757-9880 1757-9899 Augmented reality, Telepresence, Flow experience, Heritage site, Tourist engagement 4 11 2025 2025-11-04 10.1108/jhtt-06-2024-0347 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2026-01-30T14:01:24.3748056 2024-09-18T10:45:17.2829773 Faculty of Humanities and Social Sciences School of Management - Business Management Tahir Albayrak 1 Lawrence Hoc Nang Fong 2 Meltem Caber 3 Özge Kılıçarslan 4 Carl Cater 0000-0002-6673-0677 5
title New for old? How does augmented reality encourage tourist engagement towards a heritage site?
spellingShingle New for old? How does augmented reality encourage tourist engagement towards a heritage site?
Carl Cater
title_short New for old? How does augmented reality encourage tourist engagement towards a heritage site?
title_full New for old? How does augmented reality encourage tourist engagement towards a heritage site?
title_fullStr New for old? How does augmented reality encourage tourist engagement towards a heritage site?
title_full_unstemmed New for old? How does augmented reality encourage tourist engagement towards a heritage site?
title_sort New for old? How does augmented reality encourage tourist engagement towards a heritage site?
author_id_str_mv c03e617775c3e446fe240c1380954004
author_id_fullname_str_mv c03e617775c3e446fe240c1380954004_***_Carl Cater
author Carl Cater
author2 Tahir Albayrak
Lawrence Hoc Nang Fong
Meltem Caber
Özge Kılıçarslan
Carl Cater
format Journal article
container_title Journal of Hospitality and Tourism Technology
container_volume 16
container_issue 5
container_start_page 1292
publishDate 2025
institution Swansea University
issn 1757-9880
1757-9899
doi_str_mv 10.1108/jhtt-06-2024-0347
publisher Emerald
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
description PurposeThis study aims to examine how an experience enhanced by augmented reality (AR) encourages tourist engagement through the sense of telepresence and flow experience in the heritage tourism context.Design/methodology/approachAn in situAR experience was used to empirically examine the multivariate relationships between augmented reality application quality, sense of telepresense, flow experience and tourist engagement. The target sample was international tourists visiting Kaleiçi heritage site of Antalya, Türkiye.FindingsThe results show that the perceived quality of augmented reality influences the sense of telepresence and flow experience, which strongly determines the tourists’ engagement towards the heritage site.Originality/valueDespite the increasing use of augmented reality in heritage sites, scant research exists that investigates how it affects tourist behaviour. Thus, the findings contribute to tourist engagement and heritage tourism literature. Moreover, this research incorporates mediation theory to clarify the dynamic nature of tourist engagement enhanced by interactive technologies.
published_date 2025-11-04T05:25:13Z
_version_ 1856895884364611584
score 11.096068

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