Journal article 161 views
New for old? How does augmented reality encourage tourist engagement towards a heritage site?
Tahir Albayrak,
Lawrence Hoc Nang Fong,
Meltem Caber,
Özge Kılıçarslan,
Carl Cater 
Journal of Hospitality and Tourism Technology
Swansea University Author:
Carl Cater
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1108/jhtt-06-2024-0347
Abstract
PurposeThis study aims to examine how an experience enhanced by augmented reality (AR) encourages tourist engagement through the sense of telepresence and flow experience in the heritage tourism context.Design/methodology/approachAn in situAR experience was used to empirically examine the multivaria...
| Published in: | Journal of Hospitality and Tourism Technology |
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| ISSN: | 1757-9880 1757-9899 |
| Published: |
Emerald
2025
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa67710 |
| Abstract: |
PurposeThis study aims to examine how an experience enhanced by augmented reality (AR) encourages tourist engagement through the sense of telepresence and flow experience in the heritage tourism context.Design/methodology/approachAn in situAR experience was used to empirically examine the multivariate relationships between augmented reality application quality, sense of telepresense, flow experience and tourist engagement. The target sample was international tourists visiting Kaleiçi heritage site of Antalya, Türkiye.FindingsThe results show that the perceived quality of augmented reality influences the sense of telepresence and flow experience, which strongly determines the tourists’ engagement towards the heritage site.Originality/valueDespite the increasing use of augmented reality in heritage sites, scant research exists that investigates how it affects tourist behaviour. Thus, the findings contribute to tourist engagement and heritage tourism literature. Moreover, this research incorporates mediation theory to clarify the dynamic nature of tourist engagement enhanced by interactive technologies. |
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| Keywords: |
Augmented reality, Telepresence, Flow experience, Heritage site, Tourist engagement |
| College: |
Faculty of Humanities and Social Sciences |