Conference Paper/Proceeding/Abstract 120 views
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing
European Marketing Academy (EMAC) Annual Conference 2023
Swansea University Author: Jishnu Bhattacharyya
Abstract
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing
Published in: | European Marketing Academy (EMAC) Annual Conference 2023 |
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Published: |
Odense, Denmark
2023
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URI: | https://cronfa.swan.ac.uk/Record/cronfa67310 |
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title |
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing |
spellingShingle |
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing Jishnu Bhattacharyya |
title_short |
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing |
title_full |
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing |
title_fullStr |
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing |
title_full_unstemmed |
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing |
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Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing |
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Jishnu Bhattacharyya |
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MS Balaji Jishnu Bhattacharyya YANGYANG JIANG |
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European Marketing Academy (EMAC) Annual Conference 2023 |
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published_date |
2023-05-23T17:10:29Z |
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