Conference Paper/Proceeding/Abstract 533 views
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing
MS Balaji 
,
Jishnu Bhattacharyya ,
YANGYANG JIANG
,
Jishnu Bhattacharyya ,
YANGYANG JIANG
European Marketing Academy (EMAC) Annual Conference 2023
Swansea University Author:
Jishnu Bhattacharyya
Abstract
Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing
| Published in: | European Marketing Academy (EMAC) Annual Conference 2023 |
|---|---|
| Published: |
Odense, Denmark
2023
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa67310 |
| Item Description: |
Paper presentation |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |