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Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept

Janarthanan Balakrishnan, Ronnie Das, Ali Abdallah Alalwan, Ramakrishnan Raman, Yogesh Dwivedi

Computers in Human Behavior, Volume: 156, Start page: 108223

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1016/j.chb.2024.108223

Abstract

The growth of the Metaverse has been massive in the last two years. However, limited evidence exists to understand how consumers perceive it as a potential retail space. This study investigates the effect of information (central route) and design (peripheral route) to experience and its subsequent i...

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Published in: Computers in Human Behavior
ISSN: 0747-5632
Published: Elsevier BV 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa65888
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spelling 2024-04-17T10:01:44.9651308 v2 65888 2024-03-25 Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2024-03-25 The growth of the Metaverse has been massive in the last two years. However, limited evidence exists to understand how consumers perceive it as a potential retail space. This study investigates the effect of information (central route) and design (peripheral route) to experience and its subsequent impact on purchase intention and continuation intention in the Metaverse. The study also employed actual and ideal self-congruence to test its indirect effect on the model. This study was conducted using a simulated metaverse space by employing a 3x3 factorial design in which the data was collected from 354 participants. The results indicate that information and design are crucial in developing a metaverse experience, which builds positive purchase and continuation intentions in metaverse space. It was also found that ideal self-congruence with the Metaverse significantly creates an indirect relationship effect. The study extends theoretical knowledge of various theories and metaverse literature and suggests implications to managers. Journal Article Computers in Human Behavior 156 108223 Elsevier BV 0747-5632 Metaverse experience; Elaboration likelihood model; Information processing; Purchase intention; Continuation intention; Metaverse design 1 7 2024 2024-07-01 10.1016/j.chb.2024.108223 COLLEGE NANME COLLEGE CODE Swansea University SU Library paid the OA fee (TA Institutional Deal) 2024-04-17T10:01:44.9651308 2024-03-25T12:34:07.9579454 Faculty of Humanities and Social Sciences School of Management - Business Management Janarthanan Balakrishnan 1 Ronnie Das 2 Ali Abdallah Alalwan 3 Ramakrishnan Raman 4 Yogesh Dwivedi 5 65888__30042__c8a50c7d38194f9792de2c5a768ad298.pdf 65888.VoR.pdf 2024-04-17T10:00:39.4487808 Output 1167121 application/pdf Version of Record true © 2024 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license. true eng http://creativecommons.org/licenses/by/4.0/
title Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept
spellingShingle Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept
Yogesh Dwivedi
title_short Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept
title_full Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept
title_fullStr Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept
title_full_unstemmed Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept
title_sort Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Janarthanan Balakrishnan
Ronnie Das
Ali Abdallah Alalwan
Ramakrishnan Raman
Yogesh Dwivedi
format Journal article
container_title Computers in Human Behavior
container_volume 156
container_start_page 108223
publishDate 2024
institution Swansea University
issn 0747-5632
doi_str_mv 10.1016/j.chb.2024.108223
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description The growth of the Metaverse has been massive in the last two years. However, limited evidence exists to understand how consumers perceive it as a potential retail space. This study investigates the effect of information (central route) and design (peripheral route) to experience and its subsequent impact on purchase intention and continuation intention in the Metaverse. The study also employed actual and ideal self-congruence to test its indirect effect on the model. This study was conducted using a simulated metaverse space by employing a 3x3 factorial design in which the data was collected from 354 participants. The results indicate that information and design are crucial in developing a metaverse experience, which builds positive purchase and continuation intentions in metaverse space. It was also found that ideal self-congruence with the Metaverse significantly creates an indirect relationship effect. The study extends theoretical knowledge of various theories and metaverse literature and suggests implications to managers.
published_date 2024-07-01T14:31:52Z
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score 11.048042

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