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One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice

Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo, Maggie Miller Orcid Logo

Management Learning

Swansea University Authors: Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo, Maggie Miller Orcid Logo

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DOI (Published version): 10.1177/13505076231219668

Abstract

Our paper contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical per...

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Published in: Management Learning
ISSN: 1350-5076 1461-7307
Published: SAGE Publications 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa65174
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last_indexed 2024-11-25T14:15:31Z
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spelling 2024-10-09T13:35:18.5858093 v2 65174 2023-12-01 One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice a8b44bc7c6f2fa716a6b19916af6e3ff 0000-0003-1938-1272 Katrina Pritchard Katrina Pritchard true false 4f38e1230b00008ecd17a8ecd3b43921 0000-0001-8712-8397 Helen Williams Helen Williams true false 44240ce276e4271cebb608f98c8e60ad 0000-0001-6848-5866 Maggie Miller Maggie Miller true false 2023-12-01 CBAE Our paper contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical perspectives on entrepreneurial learning and public pedagogy to examine advice, often presented as rules, tips, and reasons, on how to become a successful entrepreneur. We provide insight into how this online advice recursively reinforces who, what, and how successful entrepreneurs should be. Subsequently we demonstrate how online advice acts as public pedagogy reproducing gendered entrepreneurial ideals that shape broader understandings of the entrepreneur. Journal Article Management Learning SAGE Publications 1350-5076 1461-7307 Entrepreneurial learning, entrepreneurship, gender, online advice, public pedagogy 21 1 2024 2024-01-21 10.1177/13505076231219668 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University SU Library paid the OA fee (TA Institutional Deal) None 2024-10-09T13:35:18.5858093 2023-12-01T14:16:04.2136119 School of Management Business Katrina Pritchard 0000-0003-1938-1272 1 Helen Williams 0000-0001-8712-8397 2 Maggie Miller 0000-0001-6848-5866 3 65174__29164__b84f1d608bf34f91afe567c0aeacb55b.pdf RIS Version Gendered Entrepreneurial Learning.pdf 2023-12-01T14:19:39.5242992 Output 378938 application/pdf Accepted Manuscript true false 65174__29836__fffa7828a0ac475aa0484c5073c07c17.pdf 65174.VOR.pdf 2024-03-25T14:53:22.0414257 Output 164681 application/pdf Version of Record true This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License true eng https://creativecommons.org/licenses/by-nc/4.0/
title One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
spellingShingle One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
Katrina Pritchard
Helen Williams
Maggie Miller
title_short One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
title_full One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
title_fullStr One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
title_full_unstemmed One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
title_sort One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
author_id_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff
4f38e1230b00008ecd17a8ecd3b43921
44240ce276e4271cebb608f98c8e60ad
author_id_fullname_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff_***_Katrina Pritchard
4f38e1230b00008ecd17a8ecd3b43921_***_Helen Williams
44240ce276e4271cebb608f98c8e60ad_***_Maggie Miller
author Katrina Pritchard
Helen Williams
Maggie Miller
author2 Katrina Pritchard
Helen Williams
Maggie Miller
format Journal article
container_title Management Learning
publishDate 2024
institution Swansea University
issn 1350-5076
1461-7307
doi_str_mv 10.1177/13505076231219668
publisher SAGE Publications
college_str School of Management
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hierarchy_top_id schoolofmanagement
hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Business{{{_:::_}}}School of Management{{{_:::_}}}Business
document_store_str 1
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description Our paper contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical perspectives on entrepreneurial learning and public pedagogy to examine advice, often presented as rules, tips, and reasons, on how to become a successful entrepreneur. We provide insight into how this online advice recursively reinforces who, what, and how successful entrepreneurs should be. Subsequently we demonstrate how online advice acts as public pedagogy reproducing gendered entrepreneurial ideals that shape broader understandings of the entrepreneur.
published_date 2024-01-21T14:29:40Z
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score 11.048042

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