Journal article 427 views 90 downloads
One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
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Helen Williams ,
Maggie Miller
Management Learning
Swansea University Authors:
Katrina Pritchard , Helen Williams , Maggie Miller
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DOI (Published version): 10.1177/13505076231219668
Abstract
Our paper contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical per...
| Published in: | Management Learning |
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| ISSN: | 1350-5076 1461-7307 |
| Published: |
SAGE Publications
2024
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa65174 |
| Abstract: |
Our paper contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical perspectives on entrepreneurial learning and public pedagogy to examine advice, often presented as rules, tips, and reasons, on how to become a successful entrepreneur. We provide insight into how this online advice recursively reinforces who, what, and how successful entrepreneurs should be. Subsequently we demonstrate how online advice acts as public pedagogy reproducing gendered entrepreneurial ideals that shape broader understandings of the entrepreneur. |
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| Keywords: |
Entrepreneurial learning, entrepreneurship, gender, online advice, public pedagogy |
| College: |
School of Management |
| Funders: |
None |