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Strategies for becoming a more desirable mate: Evidence from 14 countries
,
Mark Sullman,
Béla Birkás,
Agata Błachnio,
Ekaterina Bushina,
Fran Calvo,
William Costello,
Tanja Dujlovic,
Tetiana Hill,
Yanina Lisun,
Denisse Manrique‐Millones,
Oscar Manrique‐Pino,
Norbert Meskó ,
Martin Nechtelberger,
Yohsuke Ohtsubo,
Christian Kenji Ollhoff ,
Aneta Przepiórka,
Ádám Putz,
Mariaelena Tagliabue ,
Burcu Tekeş,
Andrew Thomas ,
Jaroslava Varella Valentova,
Marco Antonio Correa Varella,
Yan Wang,
Paula Wright,
Sílvia Font‐Mayolas
Personal Relationships, Volume: 31, Issue: 1, Pages: 4 - 23
Swansea University Author:
Andrew Thomas
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This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes. © 2023 The Authors.
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DOI (Published version): 10.1111/pere.12521
Abstract
The current research aimed to study the strategies that people employ in order to become more desirable as mates in different cultural settings. More specifically, using a closed-ended questionnaire on a sample of 7181 participants from 14 different countries, we identified 10 different strategies t...
| Published in: | Personal Relationships |
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| ISSN: | 1350-4126 1475-6811 |
| Published: |
Wiley
2024
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa64641 |
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| Abstract: |
The current research aimed to study the strategies that people employ in order to become more desirable as mates in different cultural settings. More specifically, using a closed-ended questionnaire on a sample of 7181 participants from 14 different countries, we identified 10 different strategies that people employ to become more appealing as mates. Participants indicated that they had more frequently used the “Enhance looks,” followed by the “Show off abilities and talents,” and the “Demonstrate similarity” strategies. On the other hand, they had less frequently used the “Keep undesirable things hidden,” the “Show off and exaggerate wealth and abilities,” and the “Drastic appearance changes” strategies. Female participants indicated that they had more extensive used the “Enhance looks” strategy than male participants, while male participants indicated that they had more extensive used the “Increase income and social status” and the “Show off and exaggerate wealth and abilities” strategies than female participants. The sex effects, as well as the extent of use, were generally consistent across the different cultures. The identified strategies were classified further into two main strategies, namely the “Develop and demonstrate desirable traits” and the “Deceive about undesirable traits,” which was generally consistent across the different countries. |
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| College: |
Faculty of Medicine, Health and Life Sciences |
| Issue: |
1 |
| Start Page: |
4 |
| End Page: |
23 |