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Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda
,
Brian Garrod ,
Matthew J. Stone,
Peter Björk,
Hanqun Song
Journal of Travel & Tourism Marketing, Volume: 40, Issue: 5, Pages: 363 - 382
Swansea University Author:
Brian Garrod
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© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. Distributed under the terms of a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).
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DOI (Published version): 10.1080/10548408.2023.2255881
Abstract
This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. S...
| Published in: | Journal of Travel & Tourism Marketing |
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| ISSN: | 1054-8408 1540-7306 |
| Published: |
Informa UK Limited
2023
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa64448 |
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| Abstract: |
This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. Several gaps are identified, and four areas for future work are proposed: further theorisation, application of the topic and scale development, fostering a broader focus on cross-cultural studies and a need for studies in different hospitality and tourism settings; greater use of on-site data collection and engaging in mixed-methods analysis; and greater consideration of service-provider and multiple-actor perspectives. |
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| Keywords: |
Value co-destruction, value diminution, tourism, hospitality, antecedents, outcomes, service dominant logic, resource integration, service encounters, customer-supplier interaction |
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
5 |
| Start Page: |
363 |
| End Page: |
382 |