Journal article 1086 views 543 downloads
Investigating the effect of social media fake news on consumer behavior: an empirical study with multiple moderations
Mohammad Alamgir Hossain 
,
Alvedi Sabani ,
Argho Bandyopadhyay ,
Ramakrishnan Raman,
D.P. Goyal,
Yogesh Dwivedi
,
Alvedi Sabani ,
Argho Bandyopadhyay ,
Ramakrishnan Raman,
D.P. Goyal,
Yogesh Dwivedi
Journal of Strategic Marketing, Pages: 1 - 18
Swansea University Author: Yogesh Dwivedi
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Author accepted manuscript document released under the terms of a Creative Commons Attribution CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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DOI (Published version): 10.1080/0965254x.2023.2253824
Abstract
Investigating the effect of social media fake news on consumer behavior: an empirical study with multiple moderations
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X 1466-4488 |
| Published: |
Informa UK Limited
2023
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| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa64141 |
| Keywords: |
Fake news, consumer behavior, information asymmetry, consumer trust, signal credibility, brand bias |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
1 |
| End Page: |
18 |