Journal article 277 views 337 downloads
Banking in the metaverse: a new frontier for financial institutions
Keng-Boon Ooi 
,
Garry Wei-Han Tan ,
Eugene Cheng-Xi Aw ,
Tat-Huei Cham,
Yogesh Dwivedi ,
Rohita Dwivedi ,
Laurie Hughes,
Arpan Kumar Kar ,
Xiu-Ming Loh ,
Emmanuel Mogaji ,
Ian Phau,
Anshuman Sharma
,
Garry Wei-Han Tan ,
Eugene Cheng-Xi Aw ,
Tat-Huei Cham,
Yogesh Dwivedi ,
Rohita Dwivedi ,
Laurie Hughes,
Arpan Kumar Kar ,
Xiu-Ming Loh ,
Emmanuel Mogaji ,
Ian Phau,
Anshuman Sharma
International Journal of Bank Marketing
Swansea University Author:
Yogesh Dwivedi
DOI (Published version): 10.1108/ijbm-03-2023-0168
Abstract
Purpose: Technological advancements have catalyzed disruption in the banking sector. The impact of the metaverse on the banking sector is no exception. In view of this, the current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail banking, banking employees...
| Published in: | International Journal of Bank Marketing |
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| ISSN: | 0265-2323 |
| Published: |
Emerald
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa63541 |
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| Abstract: |
Purpose: Technological advancements have catalyzed disruption in the banking sector. The impact of the metaverse on the banking sector is no exception. In view of this, the current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail banking, banking employees and public policy) that the metaverse could significantly disrupt. Design/methodology/approach: Insights into four key areas of the banking sector that the metaverse could significantly impact were gathered from various invited contributors. Findings: The invited contributors first introduce the association between their respective key areas with the metaverse. Subsequently, the opportunities and challenges relevant to the key areas were identified. Finally, future research agendas were proposed for the attention of all relevant stakeholders. Originality/value: The metaverse's impact on key areas of the banking sector is discussed in this paper. Following the metaverse's potentially wide application in the banking sector, insights from the invited contributions offer great value to the relevant stakeholders. |
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| Keywords: |
Metaverse, financial institutions, corporate banking, retail banking, bank employees, public policy, sustainability |
| College: |
Faculty of Humanities and Social Sciences |