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Authentic Sports Branding in the Digital Age
Cultures of Authenticity, Pages: 121 - 135
Swansea University Author: Sian Rees
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DOI (Published version): 10.1108/978-1-80117-936-220221009
Abstract
Authentic Sports Branding in the Digital Age
Published in: | Cultures of Authenticity |
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ISBN: | 9781801179379 9781801179362 |
Published: |
Emerald Publishing Limited
2022
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URI: | https://cronfa.swan.ac.uk/Record/cronfa61884 |
College: |
Faculty of Humanities and Social Sciences |
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Start Page: |
121 |
End Page: |
135 |