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Privacy Behaviour: A Model for Online Informed Consent
Journal of Business Ethics, Volume: 186, Issue: 1, Pages: 237 - 255
Swansea University Authors: Gary Burkhardt , Frederic Boy , Daniele Doneddu , Nick Hajli
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DOI (Published version): 10.1007/s10551-022-05202-1
Abstract
An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing...
Published in: | Journal of Business Ethics |
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ISSN: | 0167-4544 1573-0697 |
Published: |
Springer Science and Business Media LLC
2023
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URI: | https://cronfa.swan.ac.uk/Record/cronfa60350 |
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2024-11-14T12:17:10Z |
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This research seeks to address such cynicism by assisting organisations to devise ethical consent management processes that consider an individual’s attitudes, their subjective norms and their perceived sense of control during the elicitation of consent. It does so by developing an original conceptual model for online informed consent, argued through logical reasoning, and supported by an illustrative example, which brings together the autonomous authorisation (AA) model of informed consent and the theory of planned behaviour (TPB). Accordingly, it constructs a model for online informed consent, rooted in the ethic of autonomy, which employs behavioural theory to facilitate a mode of consent elicitation that prioritises users’ interests and supports ethical information management and marketing practices. The model also introduces a novel concept, the informed attitude, which must be present for informed consent to be valid. 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2023-09-04T17:53:28.1318692 v2 60350 2022-07-01 Privacy Behaviour: A Model for Online Informed Consent f2b01161d4fa3fbc20b4cd9164873c88 0000-0002-3598-3233 Gary Burkhardt Gary Burkhardt true false 43e704698d5dbbac3734b7cd0fef60aa 0000-0003-1373-6634 Frederic Boy Frederic Boy true false b1b5db525b5dbd5713e33d143f3d5d60 0000-0003-2173-302X Daniele Doneddu Daniele Doneddu true false 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2022-07-01 CBAE An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing and e-commerce. This research seeks to address such cynicism by assisting organisations to devise ethical consent management processes that consider an individual’s attitudes, their subjective norms and their perceived sense of control during the elicitation of consent. It does so by developing an original conceptual model for online informed consent, argued through logical reasoning, and supported by an illustrative example, which brings together the autonomous authorisation (AA) model of informed consent and the theory of planned behaviour (TPB). Accordingly, it constructs a model for online informed consent, rooted in the ethic of autonomy, which employs behavioural theory to facilitate a mode of consent elicitation that prioritises users’ interests and supports ethical information management and marketing practices. The model also introduces a novel concept, the informed attitude, which must be present for informed consent to be valid. It also reveals that, under certain tolerated conditions, it is possible for informed consent to be provided unwillingly and to remain valid: this has significant ethical, information management and marketing implications. Journal Article Journal of Business Ethics 186 1 237 255 Springer Science and Business Media LLC 0167-4544 1573-0697 Informed consent; Theory of planned behaviour; Privacy; Big data; Personal data; Information management; Marketing ethics 31 8 2023 2023-08-31 10.1007/s10551-022-05202-1 http://dx.doi.org/10.1007/s10551-022-05202-1 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University SU Library paid the OA fee (TA Institutional Deal) Swansea University 2023-09-04T17:53:28.1318692 2022-07-01T11:56:18.3094389 Faculty of Humanities and Social Sciences School of Management - Business Management Gary Burkhardt 0000-0002-3598-3233 1 Frederic Boy 0000-0003-1373-6634 2 Daniele Doneddu 0000-0003-2173-302X 3 Nick Hajli 0000-0002-9818-181X 4 60350__28218__b07861e72a914a058ba890ae5ab7e816.pdf 60350.VOR.pdf 2023-07-31T13:26:07.4700153 Output 1608953 application/pdf Version of Record true © The Author(s) 2022. Distributed under the terms of a Creative Commons Attribution 4.0 License (CC BY 4.0). true eng https://creativecommons.org/licenses/by/4.0/ |
title |
Privacy Behaviour: A Model for Online Informed Consent |
spellingShingle |
Privacy Behaviour: A Model for Online Informed Consent Gary Burkhardt Frederic Boy Daniele Doneddu Nick Hajli |
title_short |
Privacy Behaviour: A Model for Online Informed Consent |
title_full |
Privacy Behaviour: A Model for Online Informed Consent |
title_fullStr |
Privacy Behaviour: A Model for Online Informed Consent |
title_full_unstemmed |
Privacy Behaviour: A Model for Online Informed Consent |
title_sort |
Privacy Behaviour: A Model for Online Informed Consent |
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f2b01161d4fa3fbc20b4cd9164873c88 43e704698d5dbbac3734b7cd0fef60aa b1b5db525b5dbd5713e33d143f3d5d60 7608daaad16c0921edd18f5ac2643553 |
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f2b01161d4fa3fbc20b4cd9164873c88_***_Gary Burkhardt 43e704698d5dbbac3734b7cd0fef60aa_***_Frederic Boy b1b5db525b5dbd5713e33d143f3d5d60_***_Daniele Doneddu 7608daaad16c0921edd18f5ac2643553_***_Nick Hajli |
author |
Gary Burkhardt Frederic Boy Daniele Doneddu Nick Hajli |
author2 |
Gary Burkhardt Frederic Boy Daniele Doneddu Nick Hajli |
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Journal of Business Ethics |
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10.1007/s10551-022-05202-1 |
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Springer Science and Business Media LLC |
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Faculty of Humanities and Social Sciences |
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An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent and the protection of privacy and personal data, while growing public cynicism regarding personal data collection threatens the healthy development of marketing and e-commerce. This research seeks to address such cynicism by assisting organisations to devise ethical consent management processes that consider an individual’s attitudes, their subjective norms and their perceived sense of control during the elicitation of consent. It does so by developing an original conceptual model for online informed consent, argued through logical reasoning, and supported by an illustrative example, which brings together the autonomous authorisation (AA) model of informed consent and the theory of planned behaviour (TPB). Accordingly, it constructs a model for online informed consent, rooted in the ethic of autonomy, which employs behavioural theory to facilitate a mode of consent elicitation that prioritises users’ interests and supports ethical information management and marketing practices. The model also introduces a novel concept, the informed attitude, which must be present for informed consent to be valid. It also reveals that, under certain tolerated conditions, it is possible for informed consent to be provided unwillingly and to remain valid: this has significant ethical, information management and marketing implications. |
published_date |
2023-08-31T20:14:44Z |
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11.048475 |