Journal article 1009 views 293 downloads
A global experiment on motivating social distancing during the COVID-19 pandemic
Proceedings of the National Academy of Sciences, Volume: 119, Issue: 22
Swansea University Authors: Andrew Thomas , Andrew G. Thomas
-
PDF | Version of Record
Copyright © 2022 the Author(s). Published by PNAS.This open access article is distributed underCreativeCommons Attribution License 4.0 (CC BY)
Download (1.11MB)
DOI (Published version): 10.1073/pnas.2111091119
Abstract
Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outc...
Published in: | Proceedings of the National Academy of Sciences |
---|---|
ISSN: | 0027-8424 1091-6490 |
Published: |
Proceedings of the National Academy of Sciences
2022
|
Online Access: |
Check full text
|
URI: | https://cronfa.swan.ac.uk/Record/cronfa60250 |
Abstract: |
Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e., a controlling message) compared with no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared with the controlling message, but the controlling message did not differ from receiving no message at all. Unexpectedly, messages did not influence autonomous motivation (a highly internalized form of motivation relying on one’s core values) or behavioral intentions. Results supported hypothesized associations between people’s existing autonomous and controlled motivations and self-reported behavioral intentions to engage in social distancing. Controlled motivation was associated with more defiance and less long-term behavioral intention to engage in social distancing, whereas autonomous motivation was associated with less defiance and more short- and long-term intentions to social distance. Overall, this work highlights the potential harm of using shaming and pressuring language in public health communication, with implications for the current and future global health challenges. |
---|---|
Keywords: |
behavior change; motivation; health communication; COVID-19; self-determination theory |
College: |
Faculty of Medicine, Health and Life Sciences |
Funders: |
European Union’s Horizon 2020 research and innovation program grant agreement No 769595 (F. Verbruggen); Grants-in-Aid for Scientific Researchfrom the Japan Society for the Promotion of Science JP16H03079,JP17H00875, JP18K12015, and JP20H04581 (Y. Yamada); Research Grant Edu-cation University of Hong Kong 28611118 from the Research Grant Council,Hong Kong Special Administrative Region, China (W. Law); the Japanese Psycho-logical Association, Grant for research and practical activities related to the spreadof the novel coronavirus to (T. Ishii; A. Kunisato; N. Sunami; K. Ihaya); Social Sci-ences and Humanities Research Council of Canada (# 950-224884; T. Gill); Pro-gram FUTURE LEADER of Lorraine Universited’Excellence within the programInvestissements Avenir (ANR-15-IDEX-04-LUE) operated by the French NationalResearch Agency (S. Massoni); the Portuguese National Foundation for Scienceand Technology (UID/PSI/03125/2020; R.R. Ribeiro); the Australian ResearchCouncil (DP180102384; R.M. Ross); a PhD grant from Fundac ̧~aoparaaCi^enciae Tecnologia (PD/BD/150570/2020; R. Oliveira); a French National ResearchAgency“Investissements d’avenir”program grant (ANR-15-IDEX-02) awarded toH. IJzerman (supporting P.S. Forscher); Vidi Grant 452-17-013 from the Nether-lands Organisation for Scientific Research (P.M. Isager); the Slovak Research andDevelopment Agency APVV-19-0284 (P. Kacmar, M. Hricova); the SlovakResearch and Development (project number APVV-17-0418; P. Babincak); thePortuguese National Foundation for Science and Technology (UID/PSI/03125/2020; P. Arriaga); the Huo Family Foundation (N. Johannes); the research grantprogram“Dipartimenti di Eccellenza”from the Italian Ministry of Education, Uni-versity and Research (MIUR) to the Department of General Psychology of the Uni-versity of Padua (N. Cellini; G. Mioni); CAPES (Coordenac ̧~ao de Aperfeic ̧oamentode Pessoal de Nıvel Superior), number PNPD 3002010037P0–MEC/CAPES(M.A. Varella); Charles University Research Programme "Progres" Q18(M. Vranka); Polish National Science Center & Deutsche ForschungsgemeinschaftBeethoven grant (2016/23/G/HS6/01775; M. Parzuchowski); the Foundation forPolish Science (A. Groyecka-Bernard; M. Misiak); Polish National Science Centre(2020/36/T/HS6/00256; M. Misiak; 2020/36/T/HS6/00254; A. Groyecka-Ber-nard); Research Grant from Institute of Psychology, Jagiellonian University(M. Kossowska, G. Czarnek, P. Szwed), Slovak Research and Development AgencyAPVV-18-0140 (M. Martoncik); the Slovak Research and Development Agencyunder grant contract no. APVV-17-0596 (M. Hruska); Slovak Research and Devel-opment Agency APVV-20-0319 (M. Adamkovic); NSF #1734815 - NRT-UtB:"Graduate Training Program in Sensory Science: Optimizing the InformationAvailable for Mind and Brain", grant from NSF to University of Minnesota(M. Manavalan); Rubicon Grant (019.183SG.007) from the Netherlands Organi-sation for Scientific Research (K. van Schie); the National Science Centre, Poland(grant no: UMO-2019/35/B/HS6/00528; K. Barzykowski); National Agency ofResearch and Development Millennium Science Initiative /Millennium Institutefor Research on Depression and Personality-MIDAP ICS13_005 FONDECYT1191708 (J.R. Silva); Knut and Alice Wallenberg Foundation (2016:0229; J.K.Olofsson); the Slovak Research and Development Agency APVV-15-0662(J.Benka); the Sherwin Early Career Professor in the Rock Ethics Institute(J.A. Soto); Penn State's Office of the Senior Faculty Mentor (J.A. Soto); GermanNational Academic Foundation (J. Berkessel); the ScientificGrantAgencyoftheSlovak Republic under the grant No. VEGA 1/0748/19 (J. Bavolar); Chair for Pub-lic Trust in Health, Grenoble Ecole de Management (I. Ziano); PRIMUS/20/HUM/009 (I. Ropovik); Tufts University (H. Urry); the National Institute of MentalHealth T32MN018931 (H. Moshontz); APVV-17-0418 (G. Banik); J. William Ful-bright Program (F. Azevedo); the Innovational Research Incentives Scheme Venifrom the Netherlands Organization for Scientific Research—Division for the SocialSciences 451-15-028 (E.S. Smit); Amazon Web Services Imagine Grant(E.M. Buchanan); the Basic Research Program at HSE University, RF (D. Grigor-yev); the Basic Research Program at HSE University, RF (D. Dubrov), the BasicResearch Program at HSE University, RF (E. Agadullina). Contract no. APVV-18-0140 ; the Research Council of Norway 288083, 223273 (C.K. Tamnes); theSouth-Eastern Norway Regional Health Authority 2019069, 2021070, 500189(C.K. Tamnes); the South-Eastern Norway Regional Health Authority grant no.2020023 (A. Askelund); EFOP-3.6.1.-16-2016-00004,UNKP-21-4 and NKFIH“OTKA”PD-137588 by the National Research, Development and InnovationFund (A.N. Zsido); Faculty Development Grant from Dominican University(A. Krafnick & R. Calin-Jageman); Portuguese National Foundation for Scienceand Technology SFRH/BD/126304/2016 (A.C. Santos); the statutory funds of theUniversity of Wroclaw (A. Sorokowska); CIBIT - Coimbra Institute for BiomedicalImaging and Translational Research funding by the Portuguese National Foundation for Science and Technology (grant agreement ref. UIDP/4950/2020;I. Almeida, A. Ferreira, D. Sousa); PhD grant co-funded by the PortugueseNational Foundation for Science and Technology and the European Social Fund(Ref. 2020.08597.BD; A. Ferreira); Horizon 2020 Research Project (Europeangrant agreement ID: 731827, STIPED - Stimulation in Pediatrics - Transcranialbrain stimulation as innovative therapy for chronic pediatric neuropsychiatric dis-orders; D. Sousa); Internal funding from Kingston University (A. Gourdon-Kanhu-kamwe); the Slovak Research and Development Agency under grant contract no.APVV-17-0596 (A. Findor); Pacifica and the Association Nationale RechercheTechnologie through CIFRE (Conventions Industrielles de Formation par laRecherche) grant 2017/0245 (A. Bran); Scholarships of the President of Wrocław Wincenty Stys scholarship in thefield of humanities and social sciences, 2021/2022; Marta Kowal); Special Research Fund of Ghent University grant (COV035-20 BOF; B. Soenens and M. Vansteenkiste); a special grant from the Associationfor Psychological Science (to the Psychological Science Accelerator). |
Issue: |
22 |