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British tourists’ adjustment to cultural expectations in Muslim-majority countries

Brian Garrod Orcid Logo, Sarah Nicholls Orcid Logo

Tourism Management, Volume: 91, Start page: 104500

Swansea University Authors: Brian Garrod Orcid Logo, Sarah Nicholls Orcid Logo

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Abstract

While many studies have examined how people in host communities adapt to tourist cultures, limited research has considered tourist adaption to host destination cultures. Successful adaptation can help tourists have more satisfying visits, while maladaptation may seriously decrease satisfaction. It m...

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Published in: Tourism Management
ISSN: 0261-5177
Published: Elsevier BV 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa59152
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first_indexed 2022-01-11T17:06:33Z
last_indexed 2022-06-25T03:15:29Z
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spelling 2022-06-24T15:01:04.2466868 v2 59152 2022-01-11 British tourists’ adjustment to cultural expectations in Muslim-majority countries 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 20e8040dcd1a1af4c09f187166fc6820 0000-0001-9363-179X Sarah Nicholls Sarah Nicholls true false 2022-01-11 BBU While many studies have examined how people in host communities adapt to tourist cultures, limited research has considered tourist adaption to host destination cultures. Successful adaptation can help tourists have more satisfying visits, while maladaptation may seriously decrease satisfaction. It may also compromise the wider wellbeing benefits of taking a holiday. Using an approach based on grounded theory, this paper examines how tourists acquire the cultural knowledge needed to interpret hosts’ cultural expectations and the extent to which application of that knowledge results in successful adaptation. Based on insights from 20 interviews with British visitors to Muslim-majority countries, a conceptual model is developed to better understand cultural adaptation on the part of tourists. This is a necessary precursor to the provision of appropriate assistance to tourists to help them deal with any cultural stresses they encounter, which will help to address the adverse cultural impacts of tourism on host communities. Journal Article Tourism Management 91 104500 Elsevier BV 0261-5177 adaptation, culture shock, intercultural interaction, cultural learning, strategies, tourist bubble 1 8 2022 2022-08-01 10.1016/j.tourman.2022.104500 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) 2022-06-24T15:01:04.2466868 2022-01-11T17:03:22.9037135 School of Management Business Brian Garrod 0000-0002-5468-6816 1 Sarah Nicholls 0000-0001-9363-179X 2 59152__24049__2d950cca386947f3a6c4b4244f4a832f.pdf 59152.VOR.pdf 2022-05-10T12:25:03.4474946 Output 1389579 application/pdf Version of Record true Distributed under the terms of an Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) Licence. true eng https://creativecommons.org/licenses/by-nc-nd/4.0/
title British tourists’ adjustment to cultural expectations in Muslim-majority countries
spellingShingle British tourists’ adjustment to cultural expectations in Muslim-majority countries
Brian Garrod
Sarah Nicholls
title_short British tourists’ adjustment to cultural expectations in Muslim-majority countries
title_full British tourists’ adjustment to cultural expectations in Muslim-majority countries
title_fullStr British tourists’ adjustment to cultural expectations in Muslim-majority countries
title_full_unstemmed British tourists’ adjustment to cultural expectations in Muslim-majority countries
title_sort British tourists’ adjustment to cultural expectations in Muslim-majority countries
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
20e8040dcd1a1af4c09f187166fc6820
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
20e8040dcd1a1af4c09f187166fc6820_***_Sarah Nicholls
author Brian Garrod
Sarah Nicholls
author2 Brian Garrod
Sarah Nicholls
format Journal article
container_title Tourism Management
container_volume 91
container_start_page 104500
publishDate 2022
institution Swansea University
issn 0261-5177
doi_str_mv 10.1016/j.tourman.2022.104500
publisher Elsevier BV
college_str School of Management
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hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Business{{{_:::_}}}School of Management{{{_:::_}}}Business
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description While many studies have examined how people in host communities adapt to tourist cultures, limited research has considered tourist adaption to host destination cultures. Successful adaptation can help tourists have more satisfying visits, while maladaptation may seriously decrease satisfaction. It may also compromise the wider wellbeing benefits of taking a holiday. Using an approach based on grounded theory, this paper examines how tourists acquire the cultural knowledge needed to interpret hosts’ cultural expectations and the extent to which application of that knowledge results in successful adaptation. Based on insights from 20 interviews with British visitors to Muslim-majority countries, a conceptual model is developed to better understand cultural adaptation on the part of tourists. This is a necessary precursor to the provision of appropriate assistance to tourists to help them deal with any cultural stresses they encounter, which will help to address the adverse cultural impacts of tourism on host communities.
published_date 2022-08-01T04:16:14Z
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score 10.87758