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British tourists’ adjustment to cultural expectations in Muslim-majority countries

Brian Garrod Orcid Logo, Sarah Nicholls Orcid Logo

Tourism Management, Volume: 91, Start page: 104500

Swansea University Authors: Brian Garrod Orcid Logo, Sarah Nicholls Orcid Logo

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Abstract

While many studies have examined how people in host communities adapt to tourist cultures, limited research has considered tourist adaption to host destination cultures. Successful adaptation can help tourists have more satisfying visits, while maladaptation may seriously decrease satisfaction. It m...

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Published in: Tourism Management
ISSN: 0261-5177
Published: Elsevier BV 2022
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa59152
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Abstract: While many studies have examined how people in host communities adapt to tourist cultures, limited research has considered tourist adaption to host destination cultures. Successful adaptation can help tourists have more satisfying visits, while maladaptation may seriously decrease satisfaction. It may also compromise the wider wellbeing benefits of taking a holiday. Using an approach based on grounded theory, this paper examines how tourists acquire the cultural knowledge needed to interpret hosts’ cultural expectations and the extent to which application of that knowledge results in successful adaptation. Based on insights from 20 interviews with British visitors to Muslim-majority countries, a conceptual model is developed to better understand cultural adaptation on the part of tourists. This is a necessary precursor to the provision of appropriate assistance to tourists to help them deal with any cultural stresses they encounter, which will help to address the adverse cultural impacts of tourism on host communities.
Keywords: adaptation, culture shock, intercultural interaction, cultural learning, strategies, tourist bubble
College: School of Management
Start Page: 104500