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Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Saleh Bazi, Hadeel Haddad, Amjad H. Al-Amad, Daniel Rees Orcid Logo, Nick Hajli Orcid Logo

Journal of Theoretical and Applied Electronic Commerce Research, Volume: 17, Issue: 1, Pages: 104 - 121

Swansea University Authors: Daniel Rees Orcid Logo, Nick Hajli Orcid Logo

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DOI (Published version): 10.3390/jtaer17010006

Abstract

Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social...

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Published in: Journal of Theoretical and Applied Electronic Commerce Research
ISSN: 0718-1876
Published: MDPI AG 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa59090
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spelling 2022-01-19T13:46:44.6229295 v2 59090 2022-01-05 Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic daa6762111f9ebf62b9c2ec655512783 0000-0003-0372-6096 Daniel Rees Daniel Rees true false 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2022-01-05 BBU Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social support theory, the purpose of this study was to investigate the impact of situational influences during the COVID-19 pandemic on online purchase intention across the big five personality traits. The data were collected via online survey. The sample consisted of 349 social commerce website users in the UK. The model was tested using Partial Least Squares-Structured Equation Modelling (PLS-SEM). The results showed the different cohorts of buying intention on social commerce websites. Social support does not impact online purchase intention, while other situational factors do. Moreover, the model varied across the big five personality traits. The study substantially contributes to social commerce by investigating the social support and situational influences across different types of personality traits on online purchase intention during the pandemic. Journal Article Journal of Theoretical and Applied Electronic Commerce Research 17 1 104 121 MDPI AG 0718-1876 COVID-19 pandemic, personality traits, situational, influences, social commerce, social support 2 1 2022 2022-01-02 10.3390/jtaer17010006 COLLEGE NANME Business COLLEGE CODE BBU Swansea University The data collection was funded by the Scientific Research and Graduate Studies at Yarmouk University, Irbid, Jordan. The funding number is BD/119/12/5148 2022-01-19T13:46:44.6229295 2022-01-05T16:27:59.7580421 Faculty of Humanities and Social Sciences School of Management - Business Management Saleh Bazi 1 Hadeel Haddad 2 Amjad H. Al-Amad 3 Daniel Rees 0000-0003-0372-6096 4 Nick Hajli 0000-0002-9818-181X 5 59090__22032__d33124f8f985431aa376ef09387caa25.pdf 59090.pdf 2022-01-05T16:31:32.2816834 Output 796635 application/pdf Version of Record true © 2022 by the authors. This is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license true eng https://creativecommons.org/licenses/by/4.0/
title Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
spellingShingle Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
Daniel Rees
Nick Hajli
title_short Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
title_full Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
title_fullStr Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
title_full_unstemmed Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
title_sort Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
author_id_str_mv daa6762111f9ebf62b9c2ec655512783
7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv daa6762111f9ebf62b9c2ec655512783_***_Daniel Rees
7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Daniel Rees
Nick Hajli
author2 Saleh Bazi
Hadeel Haddad
Amjad H. Al-Amad
Daniel Rees
Nick Hajli
format Journal article
container_title Journal of Theoretical and Applied Electronic Commerce Research
container_volume 17
container_issue 1
container_start_page 104
publishDate 2022
institution Swansea University
issn 0718-1876
doi_str_mv 10.3390/jtaer17010006
publisher MDPI AG
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
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description Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social support theory, the purpose of this study was to investigate the impact of situational influences during the COVID-19 pandemic on online purchase intention across the big five personality traits. The data were collected via online survey. The sample consisted of 349 social commerce website users in the UK. The model was tested using Partial Least Squares-Structured Equation Modelling (PLS-SEM). The results showed the different cohorts of buying intention on social commerce websites. Social support does not impact online purchase intention, while other situational factors do. Moreover, the model varied across the big five personality traits. The study substantially contributes to social commerce by investigating the social support and situational influences across different types of personality traits on online purchase intention during the pandemic.
published_date 2022-01-02T04:16:07Z
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score 11.037056

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