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Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective

Sachin Modgil, Yogesh Dwivedi, Nripendra P. Rana, Shivam Gupta, Sachin Kamble

Technological Forecasting and Social Change, Volume: 175, Start page: 121415

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1016/j.techfore.2021.121415

Abstract

Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs to enter the market. Hence, this study focuses on understanding emerging ar...

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Published in: Technological Forecasting and Social Change
ISSN: 0040-1625
Published: Elsevier BV 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa58875
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spelling 2022-06-24T10:19:29.2249297 v2 58875 2021-12-02 Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2021-12-02 Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs to enter the market. Hence, this study focuses on understanding emerging areas and technologies for digital entrepreneurship. This study adopted a qualitative approach with semi-structured interviews through the lens of the diffusion of innovations theory. A total of 23 entrepreneurs responded and presented their views on Covid-19-induced opportunities for digital entrepreneurship. A structured process of open, axial, and selective coding was adopted for the thematic analysis. The study presents a framework based on four promising propositions. Results of the thematic analysis indicate the emergence of digital entrepreneurship opportunities in technology (EdTech, FinTech, cybersecurity), healthcare (diagnostics, virtual care, fitness), entertainment (over the top, gaming, social media), and e-commerce (contactless delivery, payment methods, augmented reality). In this study, entrepreneurs presented their views based on their experience with the platform or technology they operated. To this end, the present study offers implications both for scholars and entrepreneurs working in and aspiring to digital entrepreneurship along with future scope of research. Journal Article Technological Forecasting and Social Change 175 121415 Elsevier BV 0040-1625 Digital entrepreneurship; Diffusion of innovations; Emerging Technologies; Covid-19 1 2 2022 2022-02-01 10.1016/j.techfore.2021.121415 COLLEGE NANME COLLEGE CODE Swansea University Qatar National Library 2022-06-24T10:19:29.2249297 2021-12-02T10:25:14.8422233 Faculty of Humanities and Social Sciences School of Management - Business Management Sachin Modgil 1 Yogesh Dwivedi 2 Nripendra P. Rana 3 Shivam Gupta 4 Sachin Kamble 5 58875__21976__6b2767dad27d4656b4584ac6e38ff9f8.pdf 58875.pdf 2021-12-31T13:27:41.8010505 Output 1134517 application/pdf Version of Record true © 2021 The Author(s). This is an open access article under the CC BY-NC-ND license true eng https://creativecommons.org/licenses/by-nc-nd/4.0/
title Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
spellingShingle Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
Yogesh Dwivedi
title_short Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
title_full Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
title_fullStr Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
title_full_unstemmed Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
title_sort Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Sachin Modgil
Yogesh Dwivedi
Nripendra P. Rana
Shivam Gupta
Sachin Kamble
format Journal article
container_title Technological Forecasting and Social Change
container_volume 175
container_start_page 121415
publishDate 2022
institution Swansea University
issn 0040-1625
doi_str_mv 10.1016/j.techfore.2021.121415
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs to enter the market. Hence, this study focuses on understanding emerging areas and technologies for digital entrepreneurship. This study adopted a qualitative approach with semi-structured interviews through the lens of the diffusion of innovations theory. A total of 23 entrepreneurs responded and presented their views on Covid-19-induced opportunities for digital entrepreneurship. A structured process of open, axial, and selective coding was adopted for the thematic analysis. The study presents a framework based on four promising propositions. Results of the thematic analysis indicate the emergence of digital entrepreneurship opportunities in technology (EdTech, FinTech, cybersecurity), healthcare (diagnostics, virtual care, fitness), entertainment (over the top, gaming, social media), and e-commerce (contactless delivery, payment methods, augmented reality). In this study, entrepreneurs presented their views based on their experience with the platform or technology they operated. To this end, the present study offers implications both for scholars and entrepreneurs working in and aspiring to digital entrepreneurship along with future scope of research.
published_date 2022-02-01T08:07:47Z
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