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Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
,
Nripendra P. Rana,
Shivam Gupta,
Sachin Kamble
Technological Forecasting and Social Change, Volume: 175, Start page: 121415
Swansea University Author:
Yogesh Dwivedi
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© 2021 The Author(s). This is an open access article under the CC BY-NC-ND license
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DOI (Published version): 10.1016/j.techfore.2021.121415
Abstract
Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs to enter the market. Hence, this study focuses on understanding emerging ar...
| Published in: | Technological Forecasting and Social Change |
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| ISSN: | 0040-1625 |
| Published: |
Elsevier BV
2022
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa58875 |
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| Abstract: |
Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs to enter the market. Hence, this study focuses on understanding emerging areas and technologies for digital entrepreneurship. This study adopted a qualitative approach with semi-structured interviews through the lens of the diffusion of innovations theory. A total of 23 entrepreneurs responded and presented their views on Covid-19-induced opportunities for digital entrepreneurship. A structured process of open, axial, and selective coding was adopted for the thematic analysis. The study presents a framework based on four promising propositions. Results of the thematic analysis indicate the emergence of digital entrepreneurship opportunities in technology (EdTech, FinTech, cybersecurity), healthcare (diagnostics, virtual care, fitness), entertainment (over the top, gaming, social media), and e-commerce (contactless delivery, payment methods, augmented reality). In this study, entrepreneurs presented their views based on their experience with the platform or technology they operated. To this end, the present study offers implications both for scholars and entrepreneurs working in and aspiring to digital entrepreneurship along with future scope of research. |
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| Keywords: |
Digital entrepreneurship; Diffusion of innovations; Emerging Technologies; Covid-19 |
| College: |
Faculty of Humanities and Social Sciences |
| Funders: |
Qatar National Library |
| Start Page: |
121415 |