Journal article 1227 views 133 downloads
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
Ali Abdallah Alalwan,
Abdullah M. Baabdullah,
Yogesh Dwivedi,
Nripendra P. Rana,
Banita Lal,
Ramakrishnan Raman
Industrial Marketing Management, Volume: 98, Pages: 241 - 254
Swansea University Author: Yogesh Dwivedi
-
PDF | Accepted Manuscript
©2021 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND)
Download (1.07MB)
DOI (Published version): 10.1016/j.indmarman.2021.09.001
Abstract
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
| Published in: | Industrial Marketing Management |
|---|---|
| ISSN: | 0019-8501 |
| Published: |
Elsevier BV
2021
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa57782 |
| Keywords: |
Et-Moone; Governanc; eCOVID-19; Trust; Commitment |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
241 |
| End Page: |
254 |