Journal article 474 views 3 downloads
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
Ali Abdallah Alalwan,
Abdullah M. Baabdullah,
Yogesh Dwivedi 
,
Nripendra P. Rana,
Banita Lal,
Ramakrishnan Raman
,
Nripendra P. Rana,
Banita Lal,
Ramakrishnan Raman
Industrial Marketing Management, Volume: 98, Pages: 241 - 254
Swansea University Author:
Yogesh Dwivedi
-
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DOI (Published version): 10.1016/j.indmarman.2021.09.001
Abstract
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
| Published in: | Industrial Marketing Management |
|---|---|
| ISSN: | 0019-8501 |
| Published: |
Elsevier BV
2021
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa57782 |
| Tags: |
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| Keywords: |
Et-Moone; Governanc; eCOVID-19; Trust; Commitment |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
241 |
| End Page: |
254 |