Dwivedi, Y., Alalwan, A. A., Baabdullah, A. M., Rana, N. P., Lal, B., & Raman, R. (2021). Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic. Industrial Marketing Management, 98, pp. 241-254. doi:10.1016/j.indmarman.2021.09.001

Dwivedi, Yogesh, Ali Abdallah Alalwan, Abdullah M. Baabdullah, Nripendra P. Rana, Banita Lal, and Ramakrishnan Raman. "Et-moone and Marketing Relationship Governance: The Effect of Digital Transformation and ICT During the COVID-19 Pandemic." Industrial Marketing Management 98 (2021): 241-254.

Dwivedi, Yogesh, et al. "Et-moone and Marketing Relationship Governance: The Effect of Digital Transformation and ICT During the COVID-19 Pandemic." Industrial Marketing Management 98 (2021): 241-254.