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Internet Campaigning in an Unfamiliar Context: A Study of the Internet Campaigns of the Two Major Political Parties in the 2015 Nigerian Presidential Election / BIBOBRA AGANABA

Swansea University Author: BIBOBRA AGANABA

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DOI (Published version): 10.23889/SUthesis.57116

Abstract

This thesis addresses the following research question: How can we best understand the effects of internet campaigning on the campaign practices of the People’s Democratic Party (PDP) and the All Progressives Congress (APC) in the 2015 Nigerian Presidential election? This research represents an impor...

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Published: Swansea 2021
Institution: Swansea University
Degree level: Doctoral
Degree name: Ph.D
Supervisor: Wall, Matthew; Wu, Yan
URI: https://cronfa.swan.ac.uk/Record/cronfa57116
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first_indexed 2021-06-14T10:46:29Z
last_indexed 2021-06-16T03:22:19Z
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spelling v2 57116 2021-06-14 Internet Campaigning in an Unfamiliar Context: A Study of the Internet Campaigns of the Two Major Political Parties in the 2015 Nigerian Presidential Election f256435854058595b5e48877b12272e7 BIBOBRA AGANABA BIBOBRA AGANABA true false 2021-06-14 This thesis addresses the following research question: How can we best understand the effects of internet campaigning on the campaign practices of the People’s Democratic Party (PDP) and the All Progressives Congress (APC) in the 2015 Nigerian Presidential election? This research represents an important contribution to the broader study of internet campaigning; widening the theoretical and empirical scope of the literature. From a theoretical perspective, three major approaches are deployed across the thesis: modernisation, Americanisation, and hybridisation. While all three lenses play an important part in understanding the effect of the internet on Nigerian campaign practices, the hybridisation perspective is particularly important – pointing towards a broader need in the literature to integrate this theoretical emphasis. From an empirical perspective, over 50 original, elite interviews in Nigeria were conducted with members of both parties’ campaign teams and campaign consultants. In analysing these data, the thesis unpacks three sub-questions: How was internet campaigning adopted and adapted by the campaign teams? What factors help to explain variations in the internet campaigns practices of the presidential candidates of the PDP and APC? How did the internet affect the intra-campaign organisational dynamics of the presidential candidates of the PDP and APC? The analysis across these questions concludes that the importance of the 2015 Nigerian online campaign should not be underestimated – it clearly impacted on campaign practices and organisation. However, the nature of this impact falls far short of a full realisation of the potential impact that the web could have exerted. Understanding this reality requires that close attention be paid to the national and party contexts within which internet campaigning was adopted – meaning that a hybridisation perspective is central to explaining how the internet impacts campaign practices in states such as Nigeria. E-Thesis Swansea Internet, Elections, Campaigns, Political Parties, Online Campaigning, Nigeria 14 5 2021 2021-05-14 10.23889/SUthesis.57116 A selection of third party content is redacted or is partially redacted from this thesis. COLLEGE NANME COLLEGE CODE Swansea University Wall, Matthew; Wu, Yan Doctoral Ph.D 2024-07-11T14:12:17.0497823 2021-06-14T11:43:10.5139548 Faculty of Humanities and Social Sciences School of Culture and Communication - Media, Communications, Journalism and PR BIBOBRA AGANABA 1 57116__20146__58344614af9f49feaf9867c0fac6032e.pdf Aganaba_Bibobra_PhD_Final_Thesis_Redacted.pdf 2021-06-14T12:04:20.0729363 Output 3175551 application/pdf Redacted version - open access true 2023-06-13T00:00:00.0000000 Copyright: The author, Bibobra Aganaba, 2021. true eng
title Internet Campaigning in an Unfamiliar Context: A Study of the Internet Campaigns of the Two Major Political Parties in the 2015 Nigerian Presidential Election
spellingShingle Internet Campaigning in an Unfamiliar Context: A Study of the Internet Campaigns of the Two Major Political Parties in the 2015 Nigerian Presidential Election
BIBOBRA AGANABA
title_short Internet Campaigning in an Unfamiliar Context: A Study of the Internet Campaigns of the Two Major Political Parties in the 2015 Nigerian Presidential Election
title_full Internet Campaigning in an Unfamiliar Context: A Study of the Internet Campaigns of the Two Major Political Parties in the 2015 Nigerian Presidential Election
title_fullStr Internet Campaigning in an Unfamiliar Context: A Study of the Internet Campaigns of the Two Major Political Parties in the 2015 Nigerian Presidential Election
title_full_unstemmed Internet Campaigning in an Unfamiliar Context: A Study of the Internet Campaigns of the Two Major Political Parties in the 2015 Nigerian Presidential Election
title_sort Internet Campaigning in an Unfamiliar Context: A Study of the Internet Campaigns of the Two Major Political Parties in the 2015 Nigerian Presidential Election
author_id_str_mv f256435854058595b5e48877b12272e7
author_id_fullname_str_mv f256435854058595b5e48877b12272e7_***_BIBOBRA AGANABA
author BIBOBRA AGANABA
author2 BIBOBRA AGANABA
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publishDate 2021
institution Swansea University
doi_str_mv 10.23889/SUthesis.57116
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Media, Communications, Journalism and PR{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Media, Communications, Journalism and PR
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description This thesis addresses the following research question: How can we best understand the effects of internet campaigning on the campaign practices of the People’s Democratic Party (PDP) and the All Progressives Congress (APC) in the 2015 Nigerian Presidential election? This research represents an important contribution to the broader study of internet campaigning; widening the theoretical and empirical scope of the literature. From a theoretical perspective, three major approaches are deployed across the thesis: modernisation, Americanisation, and hybridisation. While all three lenses play an important part in understanding the effect of the internet on Nigerian campaign practices, the hybridisation perspective is particularly important – pointing towards a broader need in the literature to integrate this theoretical emphasis. From an empirical perspective, over 50 original, elite interviews in Nigeria were conducted with members of both parties’ campaign teams and campaign consultants. In analysing these data, the thesis unpacks three sub-questions: How was internet campaigning adopted and adapted by the campaign teams? What factors help to explain variations in the internet campaigns practices of the presidential candidates of the PDP and APC? How did the internet affect the intra-campaign organisational dynamics of the presidential candidates of the PDP and APC? The analysis across these questions concludes that the importance of the 2015 Nigerian online campaign should not be underestimated – it clearly impacted on campaign practices and organisation. However, the nature of this impact falls far short of a full realisation of the potential impact that the web could have exerted. Understanding this reality requires that close attention be paid to the national and party contexts within which internet campaigning was adopted – meaning that a hybridisation perspective is central to explaining how the internet impacts campaign practices in states such as Nigeria.
published_date 2021-05-14T14:12:16Z
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