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Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective

Janine Dermody, Nicole Koenig-Lewis, Anita Zhao Orcid Logo, Stuart Hanmer-Lloyd

Journal of Macromarketing, Volume: 41, Issue: 4, Start page: 027614672097914

Swansea University Author: Anita Zhao Orcid Logo

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DOI (Published version): 10.1177/0276146720979148

Abstract

This paper proposes and critiques the idea of a post-capitalism sustainable consumption utopia to improve the ecological and human wellbeing of the planet. Such a notion can stimulate new imaginative thinking on a future sustainable world not dominated by neoliberalism. It can also strengthen SDG-12...

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Published in: Journal of Macromarketing
ISSN: 0276-1467 1552-6534
Published: SAGE Publications 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa55768
first_indexed 2020-11-26T10:17:02Z
last_indexed 2021-12-07T04:11:04Z
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spelling 2021-12-06T16:07:28.9722758 v2 55768 2020-11-26 Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective ea60dfdee64a02b6d5536c75f2575a00 0000-0003-2957-8300 Anita Zhao Anita Zhao true false 2020-11-26 CBAE This paper proposes and critiques the idea of a post-capitalism sustainable consumption utopia to improve the ecological and human wellbeing of the planet. Such a notion can stimulate new imaginative thinking on a future sustainable world not dominated by neoliberalism. It can also strengthen SDG-12: responsible consumption and production. To do so, it examines the influence of pro-environmental self-identity, market-based barriers, and knowledge barriers on sustainable consumption buying, product lifetime extension, and environmental activism. Survey data was collected via online panels in Sweden (n=504) and the USA (n=1,017). Richly varied and complex findings emerge supporting the merit of this utopian idea. In particular, the importance of pro-environmental self-identity. This study illustrates how post-capitalism radical incrementalism and people power can initiate change using the civic, political, and environmental activism in sustainable consumption behaviours. Emerging implications for the viability of SDG-12 are also considered. This work offers rich opportunities for further research. Journal Article Journal of Macromarketing 41 4 027614672097914 SAGE Publications 0276-1467 1552-6534 climate change, commons-centric post-capitalism, materialism, neoliberalism, peer-to-peer economy, perceived consumer effectiveness, pro-environmental behaviour, social consumption motivation, sustainable development goals (SDGs) 8 1 2021 2021-01-08 10.1177/0276146720979148 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2021-12-06T16:07:28.9722758 2020-11-26T10:13:59.6236350 Faculty of Humanities and Social Sciences School of Management - Business Management Janine Dermody 1 Nicole Koenig-Lewis 2 Anita Zhao 0000-0003-2957-8300 3 Stuart Hanmer-Lloyd 4 55768__19056__b662ef96988a4486a61144ee21e98ac5.pdf 55768.pdf 2021-01-14T11:33:46.6749540 Output 297469 application/pdf Version of Record true ©2021 Author(s). This article is distributed under the terms of the Creative Commons Attribution 4.0 License true eng https://creativecommons.org/licenses/by/4.0/ 59 J. Dermody 0000-0002-0399-398X jdermody@brookes.ac.uk false 2 true J. Dermody jdermody@brookes.ac.uk
title Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective
spellingShingle Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective
Anita Zhao
title_short Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective
title_full Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective
title_fullStr Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective
title_full_unstemmed Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective
title_sort Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective
author_id_str_mv ea60dfdee64a02b6d5536c75f2575a00
author_id_fullname_str_mv ea60dfdee64a02b6d5536c75f2575a00_***_Anita Zhao
author Anita Zhao
author2 Janine Dermody
Nicole Koenig-Lewis
Anita Zhao
Stuart Hanmer-Lloyd
format Journal article
container_title Journal of Macromarketing
container_volume 41
container_issue 4
container_start_page 027614672097914
publishDate 2021
institution Swansea University
issn 0276-1467
1552-6534
doi_str_mv 10.1177/0276146720979148
publisher SAGE Publications
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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description This paper proposes and critiques the idea of a post-capitalism sustainable consumption utopia to improve the ecological and human wellbeing of the planet. Such a notion can stimulate new imaginative thinking on a future sustainable world not dominated by neoliberalism. It can also strengthen SDG-12: responsible consumption and production. To do so, it examines the influence of pro-environmental self-identity, market-based barriers, and knowledge barriers on sustainable consumption buying, product lifetime extension, and environmental activism. Survey data was collected via online panels in Sweden (n=504) and the USA (n=1,017). Richly varied and complex findings emerge supporting the merit of this utopian idea. In particular, the importance of pro-environmental self-identity. This study illustrates how post-capitalism radical incrementalism and people power can initiate change using the civic, political, and environmental activism in sustainable consumption behaviours. Emerging implications for the viability of SDG-12 are also considered. This work offers rich opportunities for further research.
published_date 2021-01-08T02:14:16Z
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score 11.04748

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